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Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research


Featured Article


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The Art of the Sobergasm: Clean Cocktails and Sober Sex

64% of people in the UK have had sex while drunk, with 45–54-year-olds most likely to have done so. This research reveals how alcohol consumption can affect our sex lives – and how enjoying sex sober can improve your relationships and wellbeing.

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Sex Tech Trends


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Meet Your Sexual Happiness Assistant

Our pioneering A.I.ssistant can give you sexual wellness advice as well as personalised shopping suggestions. It's built on 20+ years experience in the sex toy industry and trained in collaboration with sexologists.

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UK Sex Trends


Study: cost of living crisis and sexual happiness

Sexual Happiness and the Cost of Living Crisis

You may have suspected that the cost of living crisis impacted people's sleep and stress levels. This research reveals how it impacts our sex lives – and how sexual happiness can improve wellbeing when money is tight.

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Global Sex Trends

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The LibidOlympics: Which Nation is Horniest?

The UK falls behind in global rankings, with only 37% of people feeling sexually satisfied. Find out which nation has the highest sex drive and how sexual satisfaction levels compare across nations, ages, and genders.

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Sex and Gender Trends



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Mind the Masturbation Gap: Which Gender Masturbates More?

The average man masturbates 127 times per year. Good for him! This report explores rates of masturbation by gender and attitudes towards discussing masturbation with a partner, friends, or even strangers. TL;DR? The masturbation gap is real.

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