Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research

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Featured Article

A purple constellation background with the booklet that labels 'The Year of Pleasure: Twenty Twenty Sex' by Lovehoney.

Twenty Twenty Sex:
Lovehoney's Sex Trends Report

1 in 4 people talk to AI about sex (or would like to). Find out why our experts think 2026 will be The Year of Pleasure – despite the rise of AI sex therapists and the death of the one-night stand!

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Sex Tech Trends

Dr Naomi Gabriel, Digital Health Partnerships and Patient Impact Coordinator at Evaro, sitting casually on a sofa.

Guide to Oral Contraception:
Myth Busting With Evaro

Almost half of women in the UK struggle to get contraception. But times are changing! Find out how to get free oral contraception delivered to your door – thanks to our e-pharmacy partner, Evaro.

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UK Sex Trends

A naked illustrated couple in the classic missionary sex position.

Sex for Wellness in 2026

Over two in three people say they've had sex to relieve stress (65%), while nearly as many have had sex to improve their sleep (60%). Our research reveals a growing trend for enjoying sex for wellness, not just pleasure.

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Global Sex Trends

The LibidOlympics: Which Nation is Horniest?

The UK falls behind in global rankings, with only 37% of people feeling sexually satisfied. Find out which nation has the highest sex drive and how sexual satisfaction levels compare across nations, ages, and genders.

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Sex and Gender Trends

A naked illustrated couple in a seated position. One has their arm around their partner's waist and the other is touching their pregnant stomach.

The Mama Sutra

It’s not unusual for new parents to have less sex, whether it’s down to hormones, body image issues, or simply being too tired. But intimacy can be restored! This e-book is your guide to sex from the first trimester to early parenthood, with insights (and sex positions) from the experts.

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