Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research

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Featured Article

A naked illustrated woman sat in bed reading a book, with a Lovehoney Rose and a Creature Cocks unicorn dildo sat on her bedside table.

Between the Sheets:
Join Our Smut Book Club

39% of Gen Z and 40% of millennials have masturbated to sexy books. We love to hear it! Find out why smut is having such a moment and how to join our Between the Sheets Book Club.

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Sex Tech Trends

Dr Naomi Gabriel, Digital Health Partnerships and Patient Impact Coordinator at Evaro, sitting casually on a sofa.

Guide to Oral Contraception:
Myth Busting With Evaro

Almost half of women in the UK struggle to get contraception. But times are changing! Find out how to get free oral contraception delivered to your door – thanks to our e-pharmacy partner, Evaro.

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UK Sex Trends

An illustrated couple in bed with a bowl of Surreal's Lovehoney Crunch, with both partners looking at the back of the cereal box.

Breakfast in Bed: Surreal Lovehoney Crunch Dild-O's

62% of Brits enjoy a cheeky morning sex session, but are they powering up with a nutritious brekkie afterwards? Discover Surreal's Lovehoney Crunch Dild-O's — the first adult cereal with a free adult toy waiting inside every box!

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Global Sex Trends

The LibidOlympics: Which Nation is Horniest?

The UK falls behind in global rankings, with only 37% of people feeling sexually satisfied. Find out which nation has the highest sex drive and how sexual satisfaction levels compare across nations, ages, and genders.

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Sex and Gender Trends

A naked illustrated couple in a seated position. One has their arm around their partner's waist and the other is touching their pregnant stomach.

The Mama Sutra

It’s not unusual for new parents to have less sex, whether it’s down to hormones, body image issues, or simply being too tired. But intimacy can be restored! This e-book is your guide to sex from the first trimester to early parenthood, with insights (and sex positions) from the experts.

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