Trends & Insights

Get the latest insights into sex and sex toy trends based on Lovehoney's extensive original research

Sex Tech UK Trends Global Trends Sex & Gender

Featured Article

A purple constellation background with the booklet that labels 'The Year of Pleasure: Twenty Twenty Sex' by Lovehoney.

Twenty Twenty Sex:
Lovehoney's Sex Trends Report

1 in 4 people talk to AI about sex (or would like to). Find out why our experts think 2026 will be The Year of Pleasure – despite the rise of AI sex therapists and the death of the one-night stand!

Read more Read more

Sex Tech Trends

Dr Naomi Gabriel, Digital Health Partnerships and Patient Impact Coordinator at Evaro, sitting casually on a sofa.

Guide to Oral Contraception:
Myth Busting With Evaro

Almost half of women in the UK struggle to get contraception. But times are changing! Find out how to get free oral contraception delivered to your door – thanks to our e-pharmacy partner, Evaro.

Read more Read more

UK Sex Trends

A naked illustrated couple in the classic missionary sex position.

Strawberries & Scream:
Why Brits Won't Moan in Bed

50% of Brits say they feel self-conscious making noise during sex, but 71% say being vocal makes it more enjoyable. With Gen Z even more likely to be noise-conscious, we want bedroom moans to be just as acceptable as tennis grunts. Our new tennis-inspired track is here to set the mood without shame.

Read more Read more

Global Sex Trends

A banner image of a box of popcorn with a Womanizer toy poking out of it.

Good Vibes Only: Womanizer on the Big Screen

Many women in the UK struggle to reach orgasm through penetration alone. For one couple, this led to the invention of the Womanizer brand and Pleasure Air Technology. Discover the true story that inspired the French film Pour le Plaisir.

Read more Read more

Sex and Gender Trends

A naked illustrated couple in a seated position. One has their arm around their partner's waist and the other is touching their pregnant stomach.

The Mama Sutra

It’s not unusual for new parents to have less sex, whether it’s down to hormones, body image issues, or simply being too tired. But intimacy can be restored! This e-book is your guide to sex from the first trimester to early parenthood, with insights (and sex positions) from the experts.

Read more Read more