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Lovehoney at RHS Chelsea Flower Show 2026
Award-winning botanical designer James Whiting teams up with Lovehoney for a historic horticultural first.
You may be familiar with our famed selection of rose toys, but never before has Lovehoney been part of such an iconic horticultural event – until now. Lovehoney Presents: Aphrodite’s Hothouse is a new houseplant studio at RHS Chelsea Flower Show 2026, celebrating sexual freedom through immersive planting and design.
Journey through a modern, mythology-inspired pleasure garden
Created by award-winning botanical designer James Whiting, Aphrodite’s Hothouse reimagines a mythical pleasure garden, a divine space characterised by beauty, tranquillity, and abundance. The installation celebrates the ‘theatre of houseplants’, using planting and design to create an immersive storytelling experience.
As you walk through the exhibit, you’ll discover lush foliage inspired by Aphrodite, the Greek goddess of love and beauty, and Eros, the Greek god of sex and passion. Structured as a sensory journey, each section uses carefully selected houseplants, textures, and visual storytelling to evoke different emotional states and stages of intimacy.
“Gardens should spark curiosity, break a few taboos and make people stop in their tracks,” says James, founder of interior houseplant design studio, Plants by There.
The hothouse encourages visitors to think about embracing pleasure as a natural part of ourselves and nurturing it – just as we nurture houseplants to make certain spaces feel more relaxing or invigorating. “Houseplants, much like pleasure, are something we should celebrate openly and abundantly!” James adds.
An unexpected stage for the sexual wellness movement
The RHS Chelsea Flower Show attracts British Royalty, A-list stars, and hundreds of representatives from national media. It’s an unexpected stage for a conversation about sexual wellness, but that’s what makes this moment so exciting. It brings the conversation to the forefront of British culture, helping us normalise pleasure and keep advocating for healthy sex education.
“Chelsea Flower Show is the perfect stage for storytelling with plants, and I’ve never been one to play it safe,” says James.
“Over the years, I’ve made a garden room disco seemingly levitate, planted up an avocado toilet U-bend and even sent drag queens and models strutting down main avenue in couture to grab attention. So, creating the ultimate pleasure garden with Lovehoney was too irresistible to pass up.”
Jo Connarty, Global PR Lead at Lovehoney, says, “You don’t expect to see a sexual wellness brand at Chelsea Flower Show and that’s precisely the point. We’re always looking for cultural spaces to show up in and new ways to tell stories about sexual wellbeing, especially where it’s been absent. If we want to change the conversation around sex, we can’t stay in our lane.”
This collaboration heralds a more inclusive era for RHS Chelsea Flower Show, appealing to a younger, more curious audience who embraces a sex positive, lifestyle focused approach to wellness. By combining houseplants – one of the fastest-growing lifestyle trends – with playful, sensual storytelling, the installation demonstrates that the RHS Chelsea Flower Show can be modern, provocative, and culturally relevant, without losing its horticultural heritage.
RHS Chelsea Flower Show is running from Tuesday 19th to Saturday 23rd May 2026.
