UK Sex Map 2026 UK Sex Map 2026
Welcome to the annual Lovehoney awards, where we honour the nation’s hottest regions, cities and towns. Prepare for your heart rate to rise as we answer questions like, who's dressing up? Who buys the most bondage? And has East Central London managed to hold on to the Sexiest Region award for the second year running?
We’ll find out soon. But first, let’s set the scene.
The Hottest Regions 2026
Are you curious about which areas buy the most sex toys and lube? Select the category icons below the map to check the temperature across the nation.
Select your area on the map to see how it measures up.
Compare your town:
What secrets will your area share?
Enter your town and another location below to compare where each one ranks for categories like vibrators, strap-ons, and roleplay.
Find out your town's little secrets
See what your neighbours are up to
Top ranked towns across the UK
Who's buying the most sex toys?
England
🥇 Waltham Cross, Hertfordshire
🥈 Oakham, Rutland
🥉 Newport, Shropshire
4. Diss, Norfolk
5. Whitchurch, Shropshire
Scotland
🥇 Alloa, Clackmannanshire
🥈 Montrose, Angus
🥉 Blairgowrie, Perth and Kinross
4. Cupar, Fife
5. Lanark, South Lanarkshire
Wales
🥇 Mold, Clwyd
🥈 Abergele, Clwyd
🥉 Rhyl, Clwyd
4. Wrexham, Clwyd
5. Abergavenny, Gwent
Northern Ireland
🥇 Enniskillen, County Fermanagh
🥈 Dungannon, County Tyrone
🥉 Ballyclare, County Antrim
4. Ballymena, County Antrim
5. Newry, County Armagh
The Lovehoney Awards 2026
Buys the most sex toys
Sexiest Region Award
We’re getting right down to it and starting with the biggest award of the night. Last year’s winner East Central London is nominated again, but who joins them to fight for the ultimate crown?
Buys the most fantasy dildos
Most Otherworldly Award
Romantasy is everywhere, and it’s sweeping into our sex lives too, with sales of fantasy dildos skyrocketing. Maybe you’re wishing for an alien to abduct you, or you’re thinking about what dragon riders get up to in their personal lives... whatever it is, our nominees have been bringing those dreams a little closer to reality.
Buys the most condoms
Safe Sex Award
Safe sex means protecting yourself and your partner so you can focus on the fun stuff. Our next award celebrates just that.
Buys the most XL condoms
Room For More Award
Our XL condoms accommodate bigger members for peak comfort and fit. Which region has room for more?
Simple satisfaction: Dildo Awards
Dildos are fun and fulfilling, whether you’re coupled up or going solo. So, let’s find out who’s buying the most of this classic sex toy.
Total length of all dildos sold
Measure of pleasure
If you stacked all the dildos we sold in the UK, their total insertable length would be 353,727 inches, which is roughly 8,984.67 metres.
That’s equivalent to:
6.7 Ben Nevises
8.2 Mount Snowdons
9.2 Scafell Pikes
10.6 Slieve
14.5 Snaefells
Or:
2,042 Double decker buses stacked on top of each other
93.5 Big Bens
85.5 Football pitches
75 lined-up double decker buses
27 Eiffel Towers (if you include the tip)
And even:
250,000
strawberries laid end to end
110,000
lemons laid end to end
75,000
bananas laid end to end
Clearly the good people of the UK would move mountains to experience pleasure, and we admire you for it.
Buys the most dildos
Penchant for Penetration Award
Our next nominees have curated a collection that covers every mood, every occasion, and every night in when nothing else will do. We applaud their unwavering commitment to self-satisfaction.
Buys the most realistic dildos
Remarkable Replication Award
Some people are happy with abstract. Our nominees, however, have a particular appreciation for the finer details. This one’s a proud companion to last year’s Most Detail-Oriented Award, which recognised the Shetland Islands for buying the most realistic prosthetic vaginas.
And now, we take a moment to honour some of the most titillating stats around dildo purchases.
Buys the biggest dildos on average
Large & In Charge Award
Bigger isn’t always better, but these regions might disagree! Not only have they taken the podium from last year’s top five, but they’re buying bigger dildos than them as well.
Congratulations to Harrogate for reaching the top spot.
2026
| Region | Average size |
|---|---|
| Harrogate | 7.35 inches |
| Blackpool | 7.33 inches |
| Huddersfield | 7.32 inches |
| Preston | 7.29 inches |
| Coventry | 7.27 inches |
2025
| Region | Average size |
|---|---|
| Hereford | 7.13 inches |
| Jersey | 7.12 inches |
| Inverness | 7.10 inches |
| Twickenham | 7.09 inches |
| Hemel Hempstead | 7.07 inches |
Buys the smallest dildos on average
Small Yet Satisfying Award
What you buy can make a difference to your sex life, but so does what you do with it, and these regions understand that more than most. Even the smallest dildos are larger compared to last year!
Llandrindod Wells takes the award for preferring small but sweet packages.
2026
| Region | Average size |
|---|---|
| Llandrindod Wells | 6.64 inches |
| Western Central London | 6.68 inches |
| Isle of Man | 6.77 inches |
| Paisley | 6.80 inches |
| East Central London | 6.81 inches |
2025
| Region | Average size |
|---|---|
| Harrow | 6.49 inches |
| Western Central London | 6.53 inches |
| Dundee | 6.59 inches |
| North West London | 6.61 inches |
| Carlisle | 6.63 inches |
All Shapes & Sizes: average dildo size
The average dildo length in 2026
7.07 inches
The average dildo length in 2025
6.84 inches
Around the Nation:
Total dildo size by city
Buys the most 7-inch dildos:
Birmingham (2025: Newcastle)
Buys the most 6.5-inch dildos:
Manchester (2025: Bristol)
Buys the most 6-inch dildos:
Walsall (2025: Lincoln)
Buys the most 5-inch dildos:
Belfast (2025: Birmingham – they've changed their tune since last year!)
Dressing up to stay in: Costume Awards
Buys the most costumes
Best Dressed Award
Who said you had to wait for a special occasion to dress up? Our nominees know the right costume can completely change the mood of your evening for the better – why not make your wardrobe a gateway to adventure?
But we’re not done with dressing up just yet. If you’re curious about bringing costumes to the bedroom, you’ll be in good company. The UK public are putting their fantasies to work, with three professions dominating the dress-up box (in more ways than one, we imagine).
Buys the most nurse costumes
Pulses Racing Award
A sexy nurse costume is certainly one way to ensure a speedy recovery. Fevers will rise, pulses will race, and a follow-up appointment is practically guaranteed.
Buys the most police costumes
Authority Award
Life is hectic and sometimes it’s a relief to have someone tell you what to do – including in the bedroom. Or maybe you’re the one who likes to take control? The next nominees have their badges polished and their handcuffs at the ready.
Buys the most French maid costumes
Ooh La La Award
Who said housework has to be boring? These regions are brightening the place up. Whether it’s full fancy dress or a little lingerie set, they’ve got the cleaning (barely) covered.
Buys the most lingerie
Silky Secret Award
Our nominees know the power of a saucy fit, even when it it's under your clothes. Whether it's a lacy bodystocking or crotchless knickers, lingerie can be a confidence-boosting, sexy little secret.
When you need something extra: Self Help Awards
Buys the most female orgasm-enhancing products
I’ll Have What She’s Having Award
What if orgasms could be even better? These regions asked the question and started exploring the answer. They’re closing the Orgasm Gap and having a great time doing it.
There’s more than just your hand...
Buys the most male sex toys
Something For Everyone Award
Sex toys aren’t just for women. Self-pleasure is important for all, and our nominees are proof the best investment you can make is in yourself. They’re adventurous, open-minded, and utterly committed to the pursuit of a good time...
Buys the most penis pumps
Pump It Up Award
These areas have turned a very specific passion into something of a phenomenon, exploring a range of penis pumps with the focus of serious hobbyists.
Buys the most Fleshlights
Hidden Depths Award
There’s nothing like the real thing, but you can get pretty close with the soft, supple materials of a Fleshlight. These regions have been buying more than anywhere else so they can live out fantasies they’ve always dreamed of.
Never neglect your nipples
And now we focus on an area of the body that can sometimes get forgotten about but offers plenty of opportunities for pleasure: the nipples.
Buys the most nipple pasties
Glitzy Nips Award
Some people accessorise with jewellery. Our nominees have taken a slightly different approach – a far more playful, sparkly and sexy one...
Buys the most nipple tassels
Sexy Shimmy Award
These regions shimmy their way to seduction, mesmerising their lovers with every single movement.
Buys the most nipple clamps
Perfect Pinch Award
Whether they’re enhancing a solo session or adding an extra element to time with their lover, these regions know that nipple clamps can heighten their sexual experience with the click of a clip.
Slips down easy
Buys the most aphrodisiac
Tickle Your Tastebuds Award
There are so many ways to increase desire. And while some people light a candle, the next nominees do considerably more. Whether they’re trying mouthwatering Belgian chocolate or libido-boosting supplements, they’re dedicated to setting the mood.
Buys the most novelty toys
Sexual Discovery Award
These regions are kissing their usual routines goodbye. They could be using a deck of Position of the Week cards or rolling a set of dice to decide what’s next on the menu, but whatever they’re doing, we bet they’re having a good time.
Buys the most lube
Wet & Wild Award
Don’t underestimate the difference that lube can make. A little dab of lube and sex becomes wet, sensual and deliciously chafe-free, so you can dial up the pleasure as you slide and glide.
More more more...
You only need a little bit of lube to feel its pleasure-enhancing effects. Here are the regions that bought the most – and keep coming back for more.
Region |
Litres of lube |
|---|---|
Birmingham |
281,698 |
Belfast |
276,534 |
Sheffield |
210,508 |
Glasgow |
205,238 |
Newcastle upon Tyne |
198,672 |
What’s your favourite flavour?
Last year Cherry was the undisputed champion of lube flavours. But alongside old faithful Strawberry, there are several new contenders in the mix this year.
The UK’s kinkiest regions revealed
Buys the most penis moulding kits
Most Creative Region Award
Why buy any sex toy when you can get a penis moulding kit and create a custom silicone dildo shaped exactly like you or your lover? These regions know that imitation is the sincerest form of flattery.
Buys the most sex dolls
Out of the Box Award
Our imaginations love to run wild, but sometimes you need a little realism to fulfil your desires. Sex dolls can be a gorgeous companion for your fantasies.
Buys the most strap-ons
Standing to Attention Award
The wonderful thing about strap-ons is anyone can use them for all kinds of sex, foreplay, or even roleplay. These regions are bringing versatility to the bedroom.
Buys the most anal sex toys
Peachiest Region Award
From beginner butt plugs to complete kits for advanced play, anal sex toys offer extra sensations for everyone. They’re popular across the nation, proving they’re less and less taboo.
Buys the most bondage products
Kinkiest Region Award
These regions are experts at teasing, tantalising and tormenting, whether they’re using a simple pair of handcuffs or BDSM kits for the more experienced.
North vs. South
In this bonus section, we’ll find out what the top towns are and explore their sexy secrets, sharing what brings each place the most pleasure.
The top 10 regions in the north and south
North
South
1 |
Manchester |
East Central London |
2 |
Shetland Islands |
Guernsey |
3 |
Kirkwall |
Truro |
4 |
Isle of Man |
West Central London |
5 |
Sutton |
Hornchurch |
6 |
Inverness |
Salisbury |
7 |
Perth |
South West London |
8 |
Shrewsbury |
Taunton |
9 |
Telford |
Plymouth |
10 |
Falkirk |
Stevenage |
North
1 |
Manchester |
2 |
Shetland Islands |
3 |
Kirkwall |
4 |
Isle of Man |
5 |
Sutton |
6 |
Inverness |
7 |
Perth |
8 |
Shrewsbury |
9 |
Telford |
10 |
Falkirk |
South
1 |
East Central London |
2 |
Guernsey |
3 |
Truro |
4 |
West Central London |
5 |
Hornchurch |
6 |
Salisbury |
7 |
South West London |
8 |
Taunton |
9 |
Plymouth |
10 |
Stevenage |
Going down south
They might be lower down geographically, but the southerners love being on top, ranking at number one for every main product category.
#1 for vibrators
Waltham Cross in Hertfordshire
#1 for bondage
Oakham in Rutland
#1 for Strap-ons
Diss in Norfolk
#1 for butt plugs
Oakham in Rutland
#1 for costumes
Newport in Shropshire
Chilly up north? We think it’s getting hotter
While northern towns may not hit the number-one spot for any categories, they certainly make their presence known. These northern hot spots made to the top 10 for various categories:
#11 for butt plugs, #12 for anal sex toys and #13 for vibrators
Driffield in East Riding of Yorkshire
#9 for bondage, #12 for costumes, and #13 for strap-ons
Goole in East Riding of Yorkshire
#18 for anal sex toys, #27 for bondage, and #19 for butt plugs
Selby in North Yorkshire
#28 for strap-ons and #24 for costumes
Pontefract in West Yorkshire
#16 for anal sex toys
Otley in West Yorkshire
Sex Life in London
“But what about the UK capital?” we hear you cry. Well, to close us out, here are some insights into Londoners’ most intimate lives.
In no surprise to anyone, central Londoners bought the most products overall. But these locations in Greater London gave them a run for their money.
Top 5 London towns
1 |
Harrow |
2 |
Kingston upon Thames |
3 |
Bromley |
4 |
Enfield |
5 |
Croydon |
Most popular product categories in London
1 |
Vibrators |
2 |
Bondage products |
3 |
Butt plugs |
4 |
Strap-ons |
5 |
Costumes |
6 |
Anal sex toys |
Average dildo length
The average dildo length in London
6.98 inches
The average dildo length in the UK
7.07 inches