Strawberries & Scream: Why Brits Won't Moan in Bed

Half of Brits feel too embarrassed to make noise in bed.
This summer we're turning up the volume
with a juicy new toy and the soundtrack to match.

Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾 Make some noise 🍓 Be loud 🎾 Be quiet 🍓 Be you 🎾

Are you too self-conscious to let loose? For something so natural, making noise during sex is still wrapped in embarrassment for many people in the UK. As tennis fever grips the nation, our brand-new Strawberry Clitoral Suction Toy is serving up a juicy new pleasure product alongside a playful campaign tackling one of the nation's biggest bedroom insecurities — being too embarrassed to make a sound.

Lovehoney Strawberry
Clitoral Suction Stimulator
£44.99
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🍓10 intensity levels
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Scream louder

Tennis grunts and groans dominate every summer, but many of us feel uncomfortable expressing pleasure in our own bedrooms. In fact, new research reveals that 50% of Brits feel self-conscious about the noises they make during sex, while 25% admit they hold back from fully expressing themselves during intimate moments.

Despite feeling self-conscious, the majority agree that being vocal actually improves the experience. 71% say they enjoy sex more when they and their partner are both making noise, while 63% say they personally enjoy sex more when they’re vocal themselves.

59% of UK adults also believe being able to make noise improves the sexual experience and 45% say they would be louder in the bedroom if they knew nobody else could hear them. The pressure appears to be especially strong among younger adults, with 67% of Gen Z respondents saying they’ve held back due to privacy concerns, compared to 47% of over-55s.

According to Annabelle Knight, a sex and relationship expert, making noise during sex isn’t just natural, it may actually enhance pleasure too.

Annabelle Knight, sex and relationship expert at Lovehoney, says:

“What’s interesting about tennis and sex noises is that they don’t just sound alike, they can unlock positive effects in the body in similar ways too. Vocalisation in tennis increases the force of muscle contractions, meaning more powerful play.”

“At the same time, making noise in intimate moments activates the vagus nerve, which improves blood flow and sensitivity - and both of those things support orgasm, which is essentially a series of muscle contractions. Noise - if it’s genuinely being made through pleasure and not being faked - can help to improve the force of these contractions.”

“Of course, everyone experiences pleasure differently,” Annabelle continues. “Some people are naturally vocal and others aren't. The important thing is that any sounds are authentic rather than something people feel pressured to perform.”

That's why we've created our first mix, ‘Strawberries & Scream’, to be the soundtrack of the summer.

The 69 second tennis-inspired track features iconic on-court grunts and vocalisations from some of the sport's biggest stars. It’s all about encouraging people to feel more comfortable expressing pleasure naturally, confidently and without shame.

Whether you’re loud, quiet or somewhere in between, there’s no “right” way to sound in the bedroom - but nobody should feel embarrassed for enjoying themselves.

Strawberries & Scream🍓

Listen to the soundtrack of your summer

Source

Research conducted by Censuswide, among a sample 2000 nat rep UK Consumers aged 18+. Data collected between 12.06.2026 - 16.06.2026.