Filament magazine has launched, and in its wake is a media frenzy, a lot of debate and a ton of women handing over their details to obtain a copy.
Whether you consider Filament to be art, porn, art-porn or just downright smut, you have to admit that the controversy it has created can only be a good thing.
After all, just knowing that there's a demand for a pornographic magazine aimed at women is enough to reassure the masses that looking at hot naked men is perfectly normal.
We caught up with Filament editor Suraya Sidhu Singh to find out more about the magazine and how you can become a porn star for the intellectual generation.
Erotica has taken a classy and artistic turn with Suraya Singh's brand new pervery magazine known simply as Filament.
Unlike female-friendly print-porn of the past, which seems to target the gay male market or giggling girls out on their hen night, Filament showcases the kind of attractive males you'd see at a Faith No More concert or grabbing a cup of java from your local fair-trade coffee shop.
But not only is Filament filled with fantastically shot, beautifully lit photography akin to that of Lithium Picnic or Steve Prue, it also contains genuinely challenging articles, believable erotic fiction and even some rather enticing recipes.
It seems that most media outlets have already caught on to the news about Filament magazine, with the Daily Mail and The Independent getting in on the act, but the general mainstream consensus seems to be that no one could possibly find slim, slightly androgynous men attractive.
The Daily Mail's Olivia Lichtenstein balks:
"I turn the pages and there are the pictures of 'Boys'. Most of them are somewhat effeminate, and none of them is arousing.
They are apparently intended as an alternative to the oil-slicked musclemen that proliferate elsewhere. The editor claims her 'research' has shown her these models represent the sort of men women really find sexy."
Yes, heaven forbid that women have different tastes in men! We should all be admiring photos of men who drive white vans and eat nothing but raw meat and fried carbs, obviously.
Suraya's target audience is quite clearly not Daily Mail readers.
In fact, Filament is more for the kind of women who don't read any mainstream newspapers.
The kind of women who have heard of Chuck Palahniuk.
The kind of women who have more records in their collection than food in their fridge.
The kind of women with dye under their nails, rather than false ones stuck on top.
The kind of women who have visible tattoos and have scored top jobs due to their impressive qualifications and talents, rather than what they look like.
And the kind of men that these women go for? The 'effeminate boys' to which the Daily Mail refers.
The tag line of 'the thinking woman's crumpet' is spot on. Filament combines artistic photography and arousing pornography perfectly, making it more of a classy art magazine rather than an out-and-out sausage-fest.
Filament magazine may not be everyone's cup of tea but for the target audience its aiming itself at, it does a bloody good job!
The book of the month for June is the fabulous, five-star rated In Too Deep by Portia Da Costa.
Well written and utterly filthy, whether you're new to erotica or a long time reader, In Too Deep is the perfect book for you.
Portia has created lead character, Gwendolyne, to be someone we can all identify with and easily imagine ourselves indulging in the fantastic sex that she gets to enjoy!
In this extract, we join Gwendolyne in a hotel romp and discover the precise details of one of her ultimate fantasies:
June's Book of the Month is the amazing In Too Deep by Portia Da Costa and to get your summer off to a sexy start, we're offering you a free Lovehoney Buzz Tingler Finger Vibrator when you pick up a copy!
As one of Black Lace's longest serving authors, Portia still continues to create page-turning, red-hot, nail-biting, collar-loosening erotica even to this day. In fact, one of her latest tales appears in the best selling short-story collection Seduction.
Last year we featured the beautifully erotic Cassandra's Conflict as our book of the month and ever since then, it has been a repeated best seller!
That is why, when we heard that the follow-up book Cassandra's Chateau was about to be re-released, we had to give it a special unveiling as our May Book of the Month!
Fredrica Alleyn was chosen as Black Lace's first author for two reasons - she knows how to create a one-of-a-kind plot line and she knows how to write sex scenes that are convincing, sexy and unbelievably steamy!
Check out our interview to see how the talented, creative and witty writer behind Cassandra's Chateau manages to produce such incredibly erotic novels…
This is one erotic extract you won't want to miss! Full of intrigue, suspense and steamy sex, this sneak peek shows you why Cassandra's Chateau is the best sequel since Return of the Jedi…
Every week, we here at Lovehoney get a deluge of sample products that leave a lot to be desired.
Occasionally we get an erotic book sample that is so astoundingly strange that we don't even want to give it away in our free sex toys giveaways!
Here are the top ten porn books that we don't stock but definitely made us look twice.
Different from the usual short story collections, April's Book of the Month had to be Black Lace's Seduction. Packed with 13 naughty stories, once you get started - you won't be able to put it down! And with a free Lovehoney Goldfinger Mini Vibrator worth £9.99, who can resist?
Short stories have never been as hot as this! Black Lace has produced a sensational collection of 13 erotic stories and we have chosen our favourite from the Seduction collection, 'Rush' by Gwen Masters, to present to you here.