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What is cuffing season

76% of Brits admit to wanting a relationship during cuffing season

With the nights getting progressively darker and the cold creeping in, ‘cuffing season’ is truly upon us. From August to September last year, internet search volumes for ‘cuffing season’ increased by over 400% and even appeared in over 9,000 UK searches in September 2021. But what exactly does this season involve and how many Brits want to take part?

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