About Lovehoney

We are the sexual happiness people

Hey, hot stuff. Let us introduce ourselves.

We’re Lovehoney, the global leader in sexual happiness. We create and sell sex toys, lingerie, bondage and sexual wellness products direct from our warehouses in the UK, USA, Canada and Australia.

Lovehoney packaging is shipped in discreet brown boxes, straight to your door. No fuss and no nosy neighbours. It’s all in the name of helping you love how you love because here at Lovehoney, we believe that everyone deserves sexual happiness.

You can contact us in the UK at:

Lovehoney, 100 Locksbrook Road, Bath, BA1 3EN, or email us at customercare@lovehoney.co.uk

Our Story

Buying a sex toy used to involve being confronted by seedy, male-centric websites with in-your-face, pornographic images and packaging. But colleagues and friends, Neal Slateford and Richard Longhurst decided it was time things changed, and a new era of sex toy shopping began in 2002.

Fast-forward from our humble beginnings with a single computer in Richard’s apartment to today, and you could say we’re very (sexually) happy about what we’ve achieved so far.


Born in Bath, Lovehoney founders (and all-round legends), Richard and Neal launched the original website, an online marketplace for the best sex toys around.



We learnt a thing or two about what makes a great sex toy and thought, “you know what? It’s time we gave it a go ourselves.” Working alongside sex expert Tracey Cox, we created our first range of pleasure products. The first of many to say the least.

Lovehoney history - Tracey Cox


We brand ourselves as the “Sexual Happiness People” around the same time as when Lovehoney launches outside of the UK for the first time, opening a website across the pond in the United States.

Lovehoney history 2011 sexual happiness people rebrand


Fifty Shades of Grey author, E L James names Lovehoney the exclusive designer for the book franchise’s official pleasure products.

Lovehoney history Fifty Shades of Grey


The Lovehoney family goes down under, launching lovehoney.com.au. A Brisbane office and warehouse soon follows the launch of the website.



We began designing our very own range of Lovehoney lingerie, covering even more of our customer’s bedroom needs.

lovehoney history - 2014 - lovehoney lingerie


We were presented with The Queen's Award for Enterprise for our contribution to international trade. Such a prestigious recognition was the proudest moment in our history (so far), and another huge step on our mission to make buying and enjoying sex toys as normal as shopping for clothes or watching the telly. We were presented with a second Queen's Award in 2021.



We joined forces with WOW Tech, the makers of Womanizer, We-Vibe, ROMP and Arcwave, plus Swiss company Amorana, to become Lovehoney Group, the biggest sexual wellness retailer in the world. We have offices and warehouses in Berlin, Bath, Atlanta, Brisbane, Nuremberg, Ottawa, Lyon, Zürich, Shanghai and Hong Kong.

About Lovehoney and Wowtech

Our Awards


We’ve won a load of awards for everything from our dedication to exceptional customer service to our designs and stock of sex toys, sexy lingerie and bondage.

Queen Elizabeth herself even gave us her nod of approval with not one but TWO awards in recognition of our contribution to international trade.

View all awards View all awards

What Our Customers Say

We could toot our own horn all day (take that as you will) but don’t just take our word for it. Here’s what our customers have to say about us.

Our Brands

We develop unique, innovative and fun sex toys, bondage and sexual wellbeing products, and over the years, we’ve teamed up with some of the most exciting brands out there. It’s so we can bring you the very best and help you to love you love. Here are just a few of our line-up:

Fifty Shades of Grey
Lovehoney Lingerie
Happy Rabbit
Tracey Cox
Bondage Boutique

Our People

Our Locations

In the UK, you can contact us by post at: Lovehoney,100 Locksbrook Road, Bath, BA1 3EN.

Reach us via email at customercare@lovehoney.co.uk, call us on 0333 103 6969 or chat to us now on Live Chat.

Outside of the UK, we have teams in offices and warehouses in Atlanta, USA, and Brisbane, Australia. We also have offices in Nuremberg and Berlin in Germany, Ottawa in Canada, Lyon in France, Zürich in Switzerland, and Shanghai and Hong Kong in China.