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of Brits feel self-conscious about the noises they make during sex.
And 1 in 4 admit they hold back from fully expressing themselves in intimate moments.
Are you too self-conscious to let loose?
For something so natural, making noise during sex is still wrapped in embarrassment for many people in the UK.
As Wimbledon fever grips the nation, our brand-new Strawberry Clitoral Suction Toy is serving up a juicy new pleasure product alongside a playful campaign tackling one of the nation's biggest bedroom insecurities — being too embarrassed to make a sound.
While tennis grunts and groans dominate every summer, many of us still feel uncomfortable expressing pleasure in our own bedrooms. Yet the research is clear: being vocal makes it better.
Louder = better
enjoy sex more when both partners make noise
enjoy it more when they're vocal themselves
believe making noise improves the experience
would be louder if they knew no one could hear
The pressure hits younger adults hardest — who've held back over privacy:
The average orgasm is just 50–60 decibels
Quieter than a conversation. Meanwhile, on Centre Court…
So if the world's best can roar through a rally, surely we can let ourselves be heard at home.
“What's interesting about tennis and sex noises is that they don't just sound alike — they can unlock the same positive effects in the body. Vocalising in tennis increases the force of muscle contractions, meaning more powerful play.”
“Making noise in intimate moments activates the vagus nerve, which improves blood flow and sensitivity — and both support orgasm, which is essentially a series of muscle contractions. Genuine noise, made through real pleasure, can help improve the force of those contractions.”
“Of course, everyone experiences pleasure differently. Some people are naturally vocal, others aren't. The important thing is that any sounds are authentic — never something you feel pressured to perform.”
Press play,
make some noise
A 69-second mix of iconic on-court grunts, built to make expressing pleasure feel natural, confident and shame-free.
Demo player 路 sound coming to streaming platforms
The Strawberry
Strawberry Clitoral Suction Toy
Pleasure Air Technology that whispers, then roars — for clitoral pleasure that's anything but quiet.