Lovehoney won a top award for Fifty Shades of Grey – The Official Pleasure Collection.
At the South West Insider International Trade Awards in Bristol, Lovehoney won Best International Deal after entering the American and European market with the Fifty Shades of Grey pleasure products.
Insider's citation said: "Bath-based Lovehoney has been a runaway success, almost doubling its turnover in the last two years, and its exclusive deal to tie down the Fifty Shades phenomenon shows a business with its finger on the pulse and ready to seize the moment."
Released last year, the Pleasure Collection is a range of sex toys and soft bondage inspired by the erotic trilogy – and last week Lovehoney also launched the Official Fifty Shades of Grey Sensual Care Collection, a range of pharmacy products to compliment the toys.
It has worldwide rights for both collections - the only ones approved by E L James, the author of the Fifty Shades trilogy.
Lovehoney co-founder Neal Slateford said: "We were thrilled to win against some very stiff competition. Fifty Shades is the biggest sex brand in the world and it represents a huge opportunity for Lovehoney globally.
"We have really enjoyed working with E L James and the whole team behind Fifty Shades and cannot wait for the movie to come out."
July's Cosmopolitan Magazine, which is one of the leading women's publications, features Coco de Mer's most popular Salon class, Playing The Flute: An Oral Sex Masterclass.
The erotic boutique's Salon teacher Master Dominic, who is a professional Dominant based in London, is described as "sensitive, funny and a genuine expert" by the leading women's magazine.
His Salons, which are light-hearted, relaxed educational workshops on the topic of giving fantastic fellatio, have become a signature event in the Coco de Mer store's diary.
The full-page review of Master Dominic's Salon describes how the evening was spent "sucking on an ice lolly, being guided by Master Dominic, a professional male dominant" before divulging some of the secret tips learned during the session.
The Salon season at Coco de Mer features a range of topics and expert teachers, offering a relaxed and open environment in which to discuss and learn more about sexual pleasure.
With tickets selling out within days of classes being announced, Master Dominic is clearly doing something right.
For more information regarding Salons at Coco de Mer, click here.
After achieving record-breaking sales with their range of sex toys and bondage accessories, Lovehoney has launched a collection of pharmacy products designed to compliment The Official Pleasure Collection.
Fifty Shades of Grey – The Official Sensual Care Collection is a range of nine intimate products which take inspiration from the Fifty Shades of Grey novels, which have sold more than 70 million copies worldwide.
The range includes sensual bath and massage oils infused with Chrsitian Grey's signature scent of bergamot, sandalwood and musk, as well as an after-spanking cream, a sex toy cleaner, condoms and three lubricants.
The aim of the range is to capture the extraordinary sexual chemistry shared by the books' lovers Christian Grey and Anastasia Steele – in a bottle.
The collection has been developed alongside the trilogy's author E L James, and is the only one she has approved.
Lovehoney have made the final shortlist for an award by Internet Retailing.
Recognised for excellence in Customer Service, Lovehoney are up against John Lewis, Lakeland and House of Fraser for The Customer Award.
According to Internet Retailing, the winner will have an ability to connect with their customer to offer them an immersive experience which makes other retailers 'long to emulate them'.
The awards are held on the 26th of June 2013 in London and are judged by leading business experts from companies such as eBay, Marks and Spencer, Selfridges and Google.
Lovehoney are delighted to have been nominated for two StorErotica awards.
Finalists in both the 'Boutique Brand' category and 'Marketing Campaign of the Year' category, Lovehoney will be up against strong competition at the 2013 awards which will be held in California this July.
The only official retailer and distributor of Fifty Shades of Grey – The Official Pleasure Collection in Europe and the US, Lovehoney were shortlisted in the Marketing Campaign of the Year category for their 'Play Like Grey' campaign.
Offering a range of high quality, affordable sex toys and accessories, the standard of Lovehoney's own brand products have been internationally recognised as Lovehoney competes against hugely respected leaders in the adult industry such as Je Joue, JimmyJane and Tantus.
Votes can be registered on StorErotica's website and voting remains open until June 7, 2013.
The awards take place at the ANME Founder Show on July 13 - 15 and are hosted by sex and relationship expert and published author Dr. Sadie Allison.
It's the revolutionary new sex toy which has brought pleasure to women across America, and now Lovehoney is the first UK retailer to stock the rather unsual-looking Magic Banana.
Since taking America by storm, the Magic Banana has been heavily endorsed by talk show legend Oprah Winfrey, and is the result of 30 years of research by Canadian yoga and wellbeing educator Janeson Rayne.
The innovative kegel exerciser is super flexible and is designed to strengthen and tone the vagina, leading to stronger, more intense orgasms and a better sexual experience for both partners.
Working without the need for batteries, the Magic Banana offers an exercise session for your internal muscles with a plethora of positive side effects. Once inserted, simply squeezing and releasing around the kegel exerciser not only strengthens the pelvic floor muscles, tightening the vagina and increasing muscle control, but also seeks and stimulates the G-spot.
"I never thought a good work-out could come with a happy ending!" exclaimed one American reviewer.
The Magic Banana is available in the UK exclusively at Lovehoney.co.uk.
Sex toy etailer Lovehoney has hailed the 'Fifty Shades effect' after being nominated for a top award.
The Bath-based firm will be battling with household brands like Ocado for the Best Large Pure-play Etailer at the PayPal Etail Awards in June.
Lovehoney founder Richard Longhurst said the nomination showed how reputable sex brands had been embraced by the mainstream as a result of the huge success of Fifty Shades of Grey.
He said: "This is a real recognition of just how far we have come in the last few years.
"To be nominated alongside brands like Ocado shows just how much the retail landscape has changed. Enjoying sex toys has become very much apart of the mainstream - and brands like ours can now sit very easily alongside household names like Ocado.
"I think that is down to the Fifty Shades effect. The phenomenal success of the book has made everyone in Britain grow up a bit about sex. And thankfully buying a sex toy for many people is seen as no more risque than splashing out on some nice lingerie."
Lovehoney has secured the worldwide rights for the Fifty Shades of Grey Official Pleasure Collection. The range of sex toys and soft bondage gear, launched in Europe just before Christmas, goes on sale in America on Monday (April 8).
It is the only range endorsed by Fifty Shades author E L James, who helped develop it.
Lovehoney is competing against Appliances Online, My-Wadrobe, Ocado, Shop Direct Group and The Hut Group for best etailer award, sponsored by Chase Paymentech.
The winners will be announced at a glittering ceremony at Old Billingsgate, London, on June 12.
Fifty Shades of Grey has once again proved its PR pulling power in a lengthy TV segment watched by 3 million viewers
Nationally syndicated show Access Hollywood dedicated eight minutes of airtime to an exclusive preview of Lovehoney’s Fifty Shades of Grey - The Official Pleasure Collection, which is scheduled for an 8 April launch in North America.
Fifty Shades of Grey - The Official Pleasure Collection Launches April 8th in USA
Europe’s fastest-selling adult product launch ever, the Fifty Shades of Grey Official Pleasure Collection, is at last coming to the USA. The legendary silver pleasure balls, handcuffs, crops and erotic products featured in the record breaking worldwide bestselling trilogy Fifty Shades of Grey will be available from April 8th 2013.
The Fifty Shades of Grey Official Pleasure Collection is the only official licensed range of Fifty Shades of Grey sex toys and bondage items. The range has been developed by adult retailer and manufacturer Lovehoney, in association with the trilogy’s author E L James. Lovehoney worked closely with the E L James to make sure the stylish, high quality range perfectly recreates the items used by Ana and her billionaire lover Christian Grey.
"I'm delighted to see the authentic Fifty Shades of Grey Official Pleasure Collection finally available in the USA, the home of Ana and Christian,” says E L James. “Americans were the first to succumb to the intensity of their passionate romance, and every item in this luxurious official collection has been specially chosen by me to help fans of the trilogy enjoy the Fifty Shades experience on a whole new level.”
“We’re thrilled to have worked with E L James to develop the Fifty Shades of Grey Official Pleasure Collection,” says Lovehoney co-founder Neal Slateford. “The trilogy has introduced generations of women to the joys of pleasure products. Now at last they can buy a range that truly reflects the world of Christian Grey and Anastasia Steele.”
Lovehoney partner Dean Elliott comments, “The Fifty Shades of Grey Official Pleasure Collection is beautifully packaged, discreet and couple-friendly. Each product is supplied with a luxurious storage bag and comes with suggestions for use and tips on introducing the items into a relationship.”
“This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon,” says Elliott. “The Fifty Shades of Grey Official Pleasure Collection is the only range that allows stores to feature the iconic branding seen by tens of millions of American women. It’s the biggest brand our industry has ever seen.”
With product names inspired by passages from the books, the initial range of 20 soft bondage products and toys includes the signature Inner Goddess Silver Pleasure Balls, the Submit To Me First Time Bondage Kit and the Twitchy Palm Spanking Paddle. MSRPs are between $12.99 and $69.99.
Distributors for the range will be announced shortly.
January is officially the stay-at-home month of empty pockets and cold weather, so we’re truly glad to welcome February, the month of love, into our lives.
The Lovehoney Community made good use of the quietest social month of the year by filling our Photo Gallery to the brim with an array of saucy, sexy photos showing off some of our finest wares.
Competition for first prize was fierce as so many members uploaded incredible photos, but in the end we chose LooneyTunes as our overall winner for this stunning shot of her showing off a full outfit bought at Lovehoney (minus the top hat).
“This is an incredible opportunity for retailers to really make the most of the Fifty Shades of Grey phenomenon,” says Elliott. “The Fifty Shades of Grey Official Pleasure Collection is the only range that allows stores to feature the iconic branding seen by tens of millions of American women. It’s the biggest brand our industry has ever seen.”
