Lubricants

If you’re looking to further enhance your sex life, just add lube and get ready to experience new sensations and erotic flavours. Choose from our super-slippery range of sex lubes including water-based lubes, silicone lube, organic lubricant and anal sex lube. Our Lubricant Guides are overflowing with advice on how to choose the best lube for you.

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What is Lube?

Wetter is better, and that's a fact.

Lube comes in a number guises (more on those below), each one a luscious liquid designed to get things moving smoothly in the bedroom. The main job of lubricants is to reduce the natural friction that can occur during all sorts of play. Less friction means there’s less chance of chafing, straining, and accidents. And that means you can focus on your own pleasure in all its slippery glory.

We believe everyone should try lube at least once, and bet you'll be hooked once you do. No matter what you want, whether it’s vaginal lubrication, anal lubricant, lubricant for intercourse or something to add extra tingle to your mingle, you'll find it all here.

Why Do People Use Lube?

For some strange reason, lube has a bit of a negative reputation. It seems many people think this marvellous liquid is a treat only to be enjoyed by lovers on the older end of the scale. And while we love our sexy seniors, lubricants are for absolutely everyone.

Just a squirt of the good stuff and you can elevate your couple’s play, add a new dimension to masturbation, reduce the risk of breaking condoms, and make anal adventures a heck of a lot more comfortable.

The reason good lube is a must-have boudoir accessory is that it removes friction. This makes sex and masturbation even more pleasurable as it reduces any possible chafing and supports insertion.

It’s also absolutely essential for any sort of anal play. Because your tush doesn’t provide its own lubrication the way a vagina does, it’s really important to use a generous amount. Not only does this help with insertion but it also gives the receiver a much more pleasurable experience.

How to Choose the Best Lube for You?

Choosing the best lubricant really depends on where you’re going to be putting it.

Water-Based Lube

Water-based lube is like that one friend who looks good in everything - it’s a multi-talented beast. Not only is it condom safe but it’s also always sex toy compatible, won’t stain your sheets and is easy to wash off.

Anal Lube

Anal lubes are thicker, water-based lubricants designed specifically for bum fun. These assist with glide during play and are suitable for use with condoms and all anal toys. Some even boast formulas that relax muscles for even better play.

Organic Lube

If you’re looking for nookie that’s kind to nature, consider using an organic lube. Containing organically produced ingredients, organic lubricants are formulated using as many natural ingredients as possible to ensure a body-safe sexual experience that won’t irritate your skin. Created using plant extracts, botanical oils and other naturally sourced ingredients, these organic sex lubes are the most natural way to enhance your physical pleasure.

Flavoured Lube

For oral play, we’ve got a wide range of flavoured lubes. These enhance oral sex by adding a tasty flavour into the mix. Treat your dick to a hint of caramel, or cover your cooch in raspberries - you can even pretend it counts as one of your five a day.

To learn more about the slippery world of lube be sure to check out our beginner's guide to lube. Or watch the video below.

Beginner's Guide to Lube

Our video guide to sex lubricant will take you through the basics of which lube to use and when.

How to Use Lube

There are all sorts of ways to use lubricants. But there’s one constant rule of thumb: the more lube, the better.

When playing with a partner, lube can be gently massaged onto both your genitals before you get to insertion. In fact, lubing up can be bought into your foreplay to give things a sensuously erogenous kick-start.

For anal sex, lube is essential. Either you or your partner should warm up your anus by applying lube to a finger and gently massaging and penetrating your butt. Keep doing this with more and more lube until your muscles are relaxed enough for the main event to begin.

Lube should also be used liberally when using toys. Whether you have a dildo, butt plug or pocket pussy, it will elevate the experience and keep your toy safe from wear and tear. Apply plenty of lubricant to both your toy and your genitals before play time begins for easy insertion and maximum pleasure.

Lubricant Guides

Check out our collection of guides, written by industry experts, to help you choose and use the best lube...

The Beginner's Guide to Lubricants

Which is the Best Lube?

These Are The Best Anal Lubes

All Lubes & Better Sex Guides

FAQs

Lube can get a little messy, but that’s all part of the fun. It’s designed to get things a bit wet and wild, sexy and slippery. If you’re worried about getting your sheets dirty, then try a water-based lubricant. This type of sex lube is perfect for pretty much every situation, won’t leave any stains, and is super easy to clean off.

Not only is lube safe but it’s also an important part of practicing safe sex. Using lubricants decreases friction, which reduces the chance of broken condoms and means less chafing between you and your partner. Lubricant gels are essential for safe anal sex because your anus doesn’t provide its own lubrication in the same way your mouth or vagina does. Generous amounts will help with insertion and enhance the experience of the receiver.

Everyone can use lube! Whatever your gender and whatever gets you going at play time, whether it’s straightforward solo play or something naughty and niche, lubricants can make every situation extra sexy.

Lube can be used at any time during sex, whether with a partner or during a solo session. During couples play, a little lubricant during foreplay can get things moving and increase sensitivity before the main event. Lube is great for vaginal sex as it helps avoid chafing and reduces the likelihood of condoms breaking. It’s also essential for anal sex, allowing for safe penetration while enhancing the pleasure of the receiver. We also recommend using lube with any sex toy you own, especially ones designed to penetrate. A little lubricant can go a long way in mastering your menage a mois, amplifying sensations and making insertion oh-so-easy.