Offers - what do you like?!

Hello everyone,

My name is Kim and I am part of the Online Trading Team here at Lovehoney HQ. It is my job to put together offers, sales, and freebies and set up emails to communicate these to our customers. I also manage Deal of the Day..

My reason for posting today was to hopefully get some feedback on our promotional offering to you all:

What do you especially like?

What do you think we could do better on?

What would you like to see more of?

What suggestions do you have for new ideas etc.?

Any thoughts would be greatly appreciated!

I really liked the offer "Make your own bondage bundle". I think you had selected some great items in that offer and the deal made it very affordable to try some new items. :)

I also like the kind of offer that is going on now, "3 (or 4) Flirty knickers for £10". It'a great value for money and I think a lot of people uses this offer.

I really like the e-mail offers too! One thing I would love is if you would include more one size lingerie items or bondage items in the e-mail offers, I think this would attract even more people to regularly use the offers :)

I'd love to see a make your own massage bundle!! And more ranges of lingerie such as babydolls and teddies put into a two for one sort of deal I'm sure I'm well known for being a lingerie fan on here! 😋 I love the 3 for 10 bundle!

Hello Kim!

What do you especially like?

I especially liked the 3 for £10 offer, particularly when it is full essentials that I would buy anyway, like lubes and massage oils, I have used this offer a few times in the past to get my basket over the threshold for free postage whilst picking up little extra treats or things I need. It's also a great offer for beginnners who don't want to spend much, as they can get a taste of 3 different things :)

I also really like the weekly emailed offers where you can get something free if you spend over X and the 20% codes that get regularly sent around. They really do incentivise me to purchase something I've been lusting over.

What do you think we could do better on?

I would like more sizing options for the weekly offers. One example that happened recently was there was an offer to get a free silicone butt plug (this one I believe: http://www.lovehoney.co.uk/product.cfm?p=30703) in either medium or large. I asked if I could possibly have it in small, as I'm an anal beginner, but alas the offer couldn't be changed. More flexibilty would be nice, although usually this isn't a problem :)

What would you like to see more of?

I agree with Sxleksaker in that build your own bundles are always fun!

What suggestions do you have for new ideas etc.?

Mystery knickers bundles could be a fun idea! Speaking of mystery bundles, when they were on sale there was a lot of great ideas floating around. I remember thinking a "luxuary" mystery bundle would be awesome,

Hope this is helpful!

Oh, also, I liked it when there was an offers tab on the site! Much easier to find them! :)

Hi Kim.

The 3 for £10 offer on flirty knickers is a good offer at the moment. Do like the lingerie e-mails offer I receive.

The 25% offer e-mails are very tempting into making a purchase.

Free gifts if worthwhile can be good offers either through an e-mail or when ordering products of the site. If there are a good choice of the free gifts for beginners and also people who are more experienced in there toys.

The deal on LH flavoured lube was superb, I would love to see that come back if possible :)

Id like to see deal of the day for men and women 😉

Not much to add. I definitely agree that I miss having the offers tab available.

Also, I have always been a fan of the bundles as it encourages me to try something new.

I do feel like the deal of the day is great for beginners to toys but rarely offers something completely unusual and/or exciting for someone with a larger toy collection. Of course, this isn't always the case I'm generalising.

My only real suggestion is that with some of the 'buy one get a free ...' options, the free item is there for so long that I end up with either 2 or 3 of the same free item, feeling like I've missed out on the offer, or I just put off a purchase for ages until a new item is included.

I mostly use the discound codes, so they are my favourite. What I'd like to see is even more lingerie on dotd. I kind of feel that at some point I can have too many toys so I recycle them when they get too many, but you can never have enough lingerie imo! :)

I miss deal of the week.

Purring-Pussy wrote:

I miss deal of the week.

That too! :)

I like offers where I know what I am spending upfront, e.g. Offers like the 2 for £25 or spend £30 and get a free gift.

The thing I'm finding at the moment is that it can be hard to find the offers. The special offers tab doesn't seem to have many offers listed and some offers I only see because I have clicked on the product. (I'm using the mobile site if that is relevant)

Hi here Kim.

I also love the 3 for £10 offer. It's great for trying new things for total beginners and for anyone wanting to try something different they haven't tried before without splashing the cash until they see if they really like it and decide to upgrade. It's fun for stocking fillers, or gifts and great for stocking up on essentials like lube and orgasm gel/balm too.

I like the Flirty knickers offers, the 2 for £20 bodystockings and mini dress offer, the 3 for £15 knickers and the 2 for £30 sexy clothing offers.

The bondage bundle offer was good too.

It is sometimes tricky to find all the offers on the go unless you are specifically looking. If they were more obvious on each section page then they might prove even more popular.

A free postage offer say on orders over £10, £15 or £20 for a limited time over a weekend or mid-week every now and again would be good too. Especially when funds are low and there's something caught your eye. I think we all like a bargain.

I like the email offers that come in regularly too. I got a really good one today again - £20 off if you spend over £50.

Also agree that an offer in all sizes for a lingerie item would be good and make it accessible and fair to all. Likewise for all sizes in a toy offer especially things like dildo's and anal plugs where not everyone necessarily wants to "go large" if they are part of a range.

Make your own bundles would be great fun.

I would also like to see more of the offers where you spend over a certain amount and there is a choice of item to pick as your little freebie. The bondage email one the other week was really a good idea although I did have all the items or very similar to them already this time.
So, maybe an additional idea would be able to choose either say 20% off, free delivery/ one day delivery or one of the selected items. That way everyone would be able to tailor the offer to what they would like best.

I also miss deal of the week, 3 for £50 and 3 for £75. It would be great if they could make a limited time appearance every now and again.

Deal of the month with a luxury toy or lingerie would be good too where you could get something extra special at a really good discount.

Hi Kim
Most of the emails we get are promoting a discount or free gift on a spend value, how about either having a tiered system of discount / gift at checkout - e.g. you have items worth xxx in your basket choose from the following: 15% off or one of these gifts. Higher discount / more or higher priced choice of *free* gift for the more one spends.

Or...

The occasional email offer for free delivery regardless of price. Maybe we only want or need some lube at the time.

Hiya Kim!

I like the 3 for £10 offer. I have used it a few times, like others have said, to pass the free postage threshold. However I do feel I have everything from that offer now. A bit of a shake up with a few different bits on it would be super.

Like others, I miss deal of the week sometimes it would really push me to make an order.

I like 'spend £X amount and get £x off', such as the one I've used this morning 😅
I was going to make a purchase yesterday for the freebie of the Tracey Cox glass dildo set, I thought that was a really good deal, the 'minimum spend but get a freebie' deals usually are, but I got distracted and didn't get it in the end so I was glad for the offer this morning!
Multi buys are good but usually after one or two purchases I've got everything I want from the offer and don't get to take advantage again! So greedy, I know 😂 But they are fab for newbies!

I like the offers like the 3 for £10 and the flirty knickers and bra offers. I also like how easy it is to find the sale items.

However, like I have said previously and others have said NEED to show all offers on the special offers page as there are a lot of special offers but can't find them unless I generally look through the products pages and randomly find one and don't want to miss out on any 😩

I also like the 25% off emails or the money off ones. I do like the free items if they aren't basic items. However bit tired of the same deal of the days being on often.

I love the free 'gift' when the spend over a certain about but it would be good to be able to choose from a small selection...i now have 2 of the bondage sets.

I would love to see some more different things in the offers, clamps, ticklers etc. I think it would tempt people to try something new.