In addition to my previous post, I can confirm that I have actually received one of these emails from royal mail but there is no mention of LOVEHONEY.
Royal Mail has received your item from [THE SECRET PHRASE] (Tracking No: XXXXXXXXXXXXX) at XXXXXX Delivery Office. Your item is now ready for delivery and we'll attempt to deliver it today subject to any alternative instructions that you've previously agreed with us.
Having looked in to this further I dont beleive there is cause for alarm or panic, names and address have to be passed to couriers and royal mail inorder for goods to be delivered.
It would be different if Lovehoney were prining the contents of the box on the lable but they are not.