The big sex toy news in Sweden this week is of pharmacy chain Apoteket being sued for discriminating against men in their sale of "women-only" sex toys.
These ultra-modern pharmacies only recently decided to sell vibrators, love balls and dildos along with their headache cures and indigestion tablets but it appears that they're already in trouble. The Equal Opportunities Ombudsman, the government referee on sexual discrimination, investigated the case after two men complained that the erotic toys discriminate against males.
The men claimed that the pharmacy chain had a "misguided and untrue view of sexuality whereby a woman with a dildo is seen as liberated, strong and independent, while a man with a blow-up plastic vagina is viewed as disgusting and perverted".
Apoteket's head of retailing, Eva Fernvall responded with:
"As I understand it, there are no products of good quality on the market for men. Should there be such products specifically for men, then there is nothing stopping us from selling them."
However, Lovehoney would have to firmly disagree with Apoteket! There are plenty of good quality male sex toys available that not only feel amazing but last long enough to give you orgasm after orgasm after orgasm…
Lovehoney recently teamed up with Company magazine to produce the first ever UK Sex Toy Awards!
However, there were no dull presentation ceremonies or tearful speeches here! Instead, 20 lucky Company readers were sent a collection of 10 sex toys and asked to use, rate and review in order to determine which had the undeniably orgasmic qualities that every woman is after in a vibrator!
Using a clever ratings system, the winners were decided based on the attractiveness of the product, quietness, strength of vibrations, value for money and orgasmic abilities.
The toy that came out on top overall was the Fun Factory Delight, a stunning S-shaped rechargeable vibrator that our judges thought was the best of the best!
This week at Lovehoney get the fantastic Mood Light Waterproof G-Spot Vibrator worth £18.99 completely free when you spend £40.00!
Multiple functions, multiple colours and multiple orgasms - you really couldn't ask for more from this magnificent G-spot vibrator!
Indulge in some night-time naughtiness with the unique, light-up tip that glows its way through all the colours of the rainbow!
Curved to perfection, the head is angled to hit your G-spot but also provides precision clitoral stimulation too.
With its clever waterproof design, it can be taken in the bath or shower for some squeaky-clean fun!
The vibrations are strong and intense, starting with the softest of purrs and building up to the most body-shaking of sensations with just a turn of the dial.
The sleek and smooth shaft slides in with ease but the thick and fulfilling base is sculpted and ribbed for a one-of-a-kind sensation you will not have felt anywhere else!
This week at Lovehoney get a Silicone G-Spot Waterproof Vibrator worth an astounding £25.99 absolutely free when you spend £40.
G-spot orgasms are like nothing else! They feel absolutely incredible and this blushing-red vibrator will prove it to you time and time again!
The multiple vibration speeds are just one of the orgasm-inducing qualities of this extraordinary vibe!
The tip is angled perfectly; the gentle curve combined with the soft, broad tip will stimulate the frontal wall of the vagina and the G-spot with ease.
Slide it in just a few inches and marvel at how wonderful the raised and bumped base feels against the clitoris, providing you not only with the best vibrations but with the most unique textural sensations too!
It's also completely waterproof, allowing you to take it into the shower or bath with you!
The Tenga Flip Hole Male Masturbator is fast becoming one of our best sellers! This incredible male sex toy not only has an amazing, modern design, it also provides better-than-real sensations which are unrivalled by any other male sex toy out there!
This brilliant product already has three 5 star reviews, so instead of letting me explain what this sexy and sleek device can do, let's hear from those that know it best:
Put your party hat on and come join us in our appreciation of the orgasm and all its spine-tingling, lip-biting, toe-clenching, breathtaking wonder!
National Orgasm Day takes on a new relevance in 2008 due to a report in February in the Journal of Sexual Medicine by Prof Emmanuelle Jannini, who claimed that most women cannot achieve a vaginal orgasm because they lack a G-spot.
However, Lovehoney wants you to help prove that this is not the case! We believe that every woman has a G-spot, but the likelihood of you being able to achieve orgasm through it depends on your own sensitivity and response to stimulation.
Most women are unsure of how they can increase the sensitivity of the G-Spot and how they can stimulate it, but we have just the answer!
If you enjoyed the Rude Boy Prostate Massager (or were slightly intimidated by its size!), you'll be delighted to discover the new, slimmer Naughty Boy Prostate Massager!
The Naughty Boy Prostate Massager is slimmer, sleeker and more streamlined in design, ideal for both absolute beginners and veterans of prostate play.
Made from the softest and most flexible silicone, this massager feels wonderful when nestled internally against your P-spot. And for that double helping of pleasure, the cool, smooth, RO-80 Ammunition Bullet sits perfectly against the perineum!
For the best sensations, lube up and slide the gently tapered tip inside of you until you feel it resting against your prostate (if this is your first time, don't worry - you'll definitely be able to tell when it's there!).
Sit up straight and rock back and forth slowly, allowing the tip to rub sensually over your P-spot and the bullet to rest on your perineum. Then simply let the vibrations and sensations rock you to an indescribable, hands-free orgasm!
Whether you use it as a solo toy or with your partner, the vibrating Naughty Boy Prostate Massager is sure to become a firm favourite!
I was lucky enough to catch the first episode of MTV's "Totally Calum Best: The Best is Yet to Come" (d'ya see what they did there?!) on Sunday.
The basic premise of the show is that Calum Best, a well known ladies man and son of George Best, is going to prove that he is more than just a tabloid-courting Casanova!
And how is he going to do that? By going to LA for 50 days and 50 nights and remaining celibate for the entire time!
It seems strange that a man who wants to avoid sexual contact with women would go to a place which is full of beautiful ladies in bikinis, but he wants a challenge and he's sure to get one there!
It's the Lovehoney summer sexathon! This week get a Sue Johanson Royal Prince G-Spot Vibrator absolutely free when you spend £40!
Made of the softest and smoothest silicone this tremendous 7 inch vibe just begs to be touched!
The large, angled tip is perfect for stimulating the G-spot but also makes an excellent clitoral vibrator when used externally.
As well as its multi-functions, it's also multispeed! Ranging from the teasingly gentle to the knee-tremblingly powerful, you can control your orgasms with just one smooth turn of the dial!
On top of all this you also have the added feature of it being entirely waterproof! So next time you're taking a bath, take this sleek and smooth vibe with you and have fun!
If you spend £40 this week at Lovehoney, you will receive this amazing, waterproof, 3-piece Wicked Silicone Rabbit Sex Toy Kit worth £19.99 completely free!
This incredible set is all you need for a night of indulgence or a naughty weekend away! It includes:
Smooth, graduated anal pleasure beads which start at a gentle 1 inch in circumference and finish with a very fulfilling 3 inches of satisfaction!
A cute, ultra quiet, waterproof, 3-inch mini vibe with multispeed dial.
The most incredible rabbit vibrator! This waterproof vibe is a full 5.75 inches in length and made with the softest silicone.
Two sets of batteries for both the mini vibe and the rabbit vibrator.