Lovehoney co-founders Neal Slateford and Richard Longhurst found out what it's like to be in the full glare of the Fifty Shades of Grey spotlight at the movie premiere last night.
Lovehoney's Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie's premiere at Leicester Square in the heart of London's glittering West End.
More than 3,000 fans screamed as the Lovehoney team and the film's stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.
The Lovehoney team were invited to the after-party as guests of E L James. Bonny found time to have a chat about what it's like to play in the Red Room with Jamie Dornan… and (bizarrely) sniff his beard.
Lovehoney recently launched The Official Red Room Collection, a range of 10 high-quality leather bondage items inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Jamie Dornan's Christian Grey introduces Dakota Johnson's Anastasia Steele to the pleasures of the Red Room.
Valentine's Day is nearly upon us (tick, tock, tick, tock), but it's never too late to show someone that you love and care for them.
Although there are only a few days left until the most romantic day of the year, you can still get your boyfriend, girlfriend, husband, wife or lover a sexy and seductive gift that arrives just in time.
For those of you who can't quite cope with the fact that Fifty Shades of Grey is only a few days away, then "holy cow" have we got some good news for you!
The makers of Fifty Shades of Grey have announced that both of the Fifty Shades book sequels written by E L James (Fifty Shades Darker and Fifty Shades Freed) will be made into films - all one hundred and fifty shades of the stuff!
We could be seeing the second installment as soon as February 2016. Still breathing?
It is yet-to-be confirmed by Universal Studios but director Sam Taylor-Johnson said it's happening, so that's good enough for us.
The first film hasn't even been released yet and it is already the fastest-selling R-rated (that's Certificate 18 to us Brits) movie ever according to US ticket-seller Fandango.
Fifty Shades of Grey fans in New York have just had an exclusive preview screening of the hotly anticipated Fifty Shades of Grey movie - and they loved it. Fifty Shades author and stars Jamie Dornan and Dakota Johnson were at the screening, making for an absolute Fifty Shades love-fest.
Last week we talked about what an exciting year 2014 was in the world of sex toys, but 2015 is set to be an even bigger year in terms of sex toy technology, with lots of brilliant new products due for release.
But that's not all. The much-anticipated Fifty Shades of Grey movie is being released in February, and we think the world of kink is set to be thrust into the mainstream spotlight like never before.
I've been chatting with our Online Trade Team to get the lowdown on what's set to be big in sex in 2015. With an industry insight from trade shows, suppliers and customer shopping habits, they were able to let me in on the sure-fire top trends of the next 12 months.
Check out our 15 sex predictions for 2015 below, and don't forget to have your say in the comments!