The fashionistas have spoken - sexy sheer clothing is the hot trend for Spring/Summer 2013.
That's right, what lingerie lovers have been sporting for years has finally made it into the mainstream fashion world, with couture designers like Moschino and Alberta Ferretti featuring sexy sheer pieces in their latest shows.
It's not difficult to see why sheer clothing has such an appeal. There's something so overtly erotic about a sheer-through dress that it's become a bedroom staple.
But the trend has finally extended to the catwalk and high street. That begs the question - would you ever wear sheer clothing in public?
Whilst we adore black and white photography, we were impressed to see a gorgeous full colour shot that managed to stay soft, uncluttered and well lit. We think she's knocked the spots of the real product photo, with her tumbling locks and beautiful pose.
We were also incredibly impressed with how she's preserved both her anonymity and her modesty (difficult in a completely lace garment!) in such a seductive way.
We love his practical advice and comparison with other products which hopefully helps our customers choose the right toy for them.
"Wouldn't it be nice if [the pleasure] lasted longer? How about a few minutes? How about half an hour? This is just what the designers of the Pink Mouth have managed to do. They've managed to produce a toy that gently takes you right to the brink of orgasm and allows you to stay just inside the pleasure zone. It's great. Don't be fooled by the Fleshlight's apparent simplicity; this toy is capable of delivering jaw-dropping pleasure."
Football and sex: two of the nation's greatest obsessions.
But are they linked?
In the run-up to the FA Cup Final and with the UEFA Champions League Final being held at Wembley, all this football fever has got us thinking about what connects passion on the pitch with passion between the sheets (and before you say anything, we're hoping it's not biting).
Does the football score mean better sex for you and your partner? Lovehoney wants to know who you support, which TV pundits get you going and if Arsenal fans are sexier than Chelsea lovers.
Imagine being able to touch your lover whenever you want, even when you're not in the same room… Or even the same country.
While it may sound like something from a sci-fi movie, it seems that long distance lovers may soon be able to virtually touch their partner using advanced technology that transports your touch over the internet.
Durex have unveiled a solution for long distance frustration - vibrating underwear that is controlled by your partner.
The "Fundawear" consists of male and female underwear fitted with vibrators that are activated by your partner's phone - the harder they press the keypad, the more intense the vibrations.
While vibrating knickers are nothing new, the fact that what you feel corresponds to what your partner does on the other side of the Skype conversation is very exciting.
Unfortunately Fundawear are still in development, so we can't get our hands on them just yet.
But there are plenty of other techy toys for you to try. In fact, 2013 seems to be the year of high-tech sex toys.
February saw the release of Lovehoney's own Flash USB Rechargeable Mini Vibrator (£14.99), the most discreet vibrator we've ever seen, which charges via USB from your laptop or computer and looks just like a flash drive.
Has the secret to sexual happiness been unlocked - and is it all in our heads?
A new study has shown that when it comes to sex, we're happy when we we're keeping up with the Joneses and even happier if we think we're having MORE SEX than our peers.
Tim Wadsworth, associate professor of sociology at the University of Colorado Boulder says, "Having more sex makes us happy, but thinking that we are having more sex than other people makes us even happier."
The results of Wadsworth's study of how sexual frequency corresponds with happiness noted:
Respondents who reported having sex at least two to three times a month were 33 percent more likely to report a higher level of happiness than those who reported having no sex during the previous 12 months.
Those reporting a once-weekly frequency were 44 percent more likely to report a higher level of happiness.
Those reporting having sex two to three times a week are 55 percent more likely to report a higher level of happiness.
If members of a peer group are having sex two to three times a month but believe their peers are on a once-weekly schedule, their probability of reporting a higher level of happiness falls by about 14 percent
So while matching our peers (and bettering them) makes us feel happier, it would appear to be a dicey game. The fact we're social creatures and engage in social comparison often leaves us feeling lacking. As Wadsworth says, “We’re usually not looking down and therefore thinking of ourselves as better off, but we’re usually looking up and therefore feeling insufficient and inadequate.”
What do you think? Is it quality over quantity? Do you feel happier if you think you're having a better sex life than your friends? Are you one of the rare few who don't let comparisons with other people influence your happiness?
Have you ever been blown away by Lovehoney's service?
Is our way of making you feel involved and important different to other sex toy companies?
If your answer is "yes", we need your help!
The Internet Retailing Customer Award is looking for companies that really make an impact on a customer's experience by doing things that are different to the rest of the industry. They're looking for the things that make the customer go "wow".
Unlike other awards where we fill in long applications and crunch data, this award relies on YOUR nominations. We'd love to enter this award, and there's no other way than to ask you (nicely!) to nominate us. So…