Bondage and S&M fetishes have existed for as long as sex has, but for too long it's been classed as 'too kinky to discuss', and certainly too 'out there' to shop for. Even with famous bondage pioneers like Bettie Page and Irving Klaw blazing the trail, it's remained a taboo topic for decades.
Luckily, in recent years the outlook on bondage has started to evolve. Books such as Fifty Shades of Grey have made restraint play accessible to a wider audience and enabled more and more couples to fulfil their tie-and-tease fantasies.
Nowadays there are a plethora of items available for dipping your toe into the sub/Dom domain, but what about those who want to take their BDSM play to the next level?
We're extremely happy to announce that Lovehoney have just launched DOMINIX, our deluxe range of bondage equipment for all your professional and recreational S&M requirements!
Read on to find out what makes this collection so luxurious, and why you should be shopping right now!
Choosing the perfect valentines gift for your loved one can be stressful enough as it is, without the added pressure of picking something romantic enough for Valentine's Day.
Luckily for you, we've put our heads together to come up with the top 10 best romantic gifts for all tastes and budgets.
Delight your partner with one of our thoughtful presents and create the perfect atmosphere for a romantic Valentine's night you won't forget!
Whether you decide to set the mood with a Sensual Massage, or choose instead to get playful with a Sex Game or Voucher - our selection of romantic Valentine's Day presents is sure to have something for both of you to enjoy.
Read on for our favourites, or visit the Valentine's Shop for even more suggestions:
It's that time of year when, in an attempt to beat those January blues, the world seems to go exercise crazy.
You've never seen the gym busier, shops are full of workout gear and every magazine seems to be revealing their top weight loss tips.
Here at Lovehoney, we're more concerned with sexual health and happiness than how many miles you can clock up on a treadmill. In fact, the only workout we're worried about is keeping your PC muscles in peak condition.
Not only do these silver Ben Wa balls deliver pleasurable sensations, they also help to tone your pelvic floor muscles, leading to more intense orgasms.
Flowers, chocolates and cards are all very well and good, but if you're looking for a Valentine's gift to really impress your partner, you've come to the right place.
Whether you want to create a romantic atmosphere with rose petals or spice up your foreplay with a frisky sex game, you'll find everything you need to make Valentine's night special in our Valentine's Shop.
Valentine's Day is all about couples, so we've rounded up the Top 10 Sexy Gifts you can both enjoy. From sexy couples gift sets to vibrators that you can wear during sex, you're sure to find something to suit every taste.
Tracey Cox is an international sex, body language and relationships expert as well as a TV presenter. What she doesn't know about sex, frankly, isn't worth knowing, which is why we love her ever-growing range of toys and bondage accessories. She has also written a range of books sharing her encyclopedic knowledge of all things sex related, in her trademark fun, friendly and informative style.
"All my products conform to strict criteria: they have to look great, be packaged nicely, work effectively and come with full instructions and a money back guarantee." - Tracey Cox
Here, we celebrate our top 10 toys from Tracey's collection.
Whether you've just met someone new or have been married for years, sex games are a fantastic way to add a new level of fun and excitement to your relationship.
Set some time aside to play one of these specially designed games together and you'll find yourself connecting in a completely new way. You'll rediscover one another, experience new things and create some explosive sexy nights to remember.
Whether you're looking for games to spice up foreplay, strengthen your relationship or broaden your experience this guide picks out the most popular games we sell and will help you choose the right one to ignite that sexy spark.
Above: Lovehoney Oh! is filled with great sexy games to spice up your foreplay. Take a closer look with Sammi Cole in this video guide.
As if you needed more proof that sex is good for you! Seperate research conducted in the US and South Korea suggests that not only does sex make us feel good, it can also have a positive effect on our intelligence.
One group of researchers monitored lab mice and found that after 30 minutes of sex a day, the mice "showed signs of improved cognitive function", while the other found that sex can reverse the ill effects of stress on memory.
While there are many obvious benefits to a good sex life, we tend not to think about the postive health effects in the heat of the moment.
Bathed in natural light, the model literally glows in this beautiful corset set. I love the intimate feel of the photo and the vibrant colour of the lingerie and model's hair, silhouetted against a bright background.
Congratulations to Labyrinth, and enjoy spending your Lovehoney voucher.
Do you have a keen interest in photography or modelling? Send us your snaps of sexy Lovehoney lingerie and be in the running to win next month!
That's not all - we've also chosen two fabulous runners up who each receive 2,000 Oh! Points to spend or save.
Read on to see if you were a runner up and find out how to enter for next month…