Here at Lovehoney, we're all about sexual happiness, so anything that can help add a little va-va-voom to your sex life is a-okay with us.
It's that time of year when many people give up something, be it chocolate, smoking or alcohol, amongst many other morish foods and unhealthy habits.
We think that a good sex life is just as important as a good diet, which is why we've formulated a six-step guide to help you take up something new this year.
Now that New Year and Valentine's Day are out of the way, this is a great time of year to purge the things that don't contribute to a happy, healthy you. So if you're struggling to find a spark with your partner or sex just isn't quite pushing your buttons - we've come up with a range of products and sex positions to turn it up a notch for the next six weeks, and beyond.
You have approximately six weeks to try six new things. What have you got to lose? On your marks. Get set. Go!
Whilst we are feeling all warm and fuzzy inside, we've decided to give you guys yet another chance to win some of our best-selling sex toys.
All you have to do is leave a comment below telling us what you are getting up to on Valentine's day. The winner will be chosen at random and contacted by email (so make sure to add one you check regularly!)
It doesn't matter whether you will be spending it with your other half or showing yourself some love. If you are doing something special, we want to know!
The Telegraph has done us a favour by rounding up the first batch of Fifty Shades of Grey movie reviews. The Telegraph's own reviewer Tim Robey described the film as "electric".
Variety magazine described the film as a sly tragicomedy of manners - "Jane Austen with a riding crop".
Lovely employer that it is, Lovehoney has booked a screen at the Odeon in Bath for a free screening for all employees and their partners. Whips, crops and nipple clamps are not being provided (but are available with a generous staff discount!)
Lovehoney co-founders Neal Slateford and Richard Longhurst found out what it's like to be in the full glare of the Fifty Shades of Grey spotlight at the movie premiere last night.
Lovehoney's Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie's premiere at Leicester Square in the heart of London's glittering West End.
More than 3,000 fans screamed as the Lovehoney team and the film's stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.
The Lovehoney team were invited to the after-party as guests of E L James. Bonny found time to have a chat about what it's like to play in the Red Room with Jamie Dornan… and (bizarrely) sniff his beard.
Lovehoney recently launched The Official Red Room Collection, a range of 10 high-quality leather bondage items inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Jamie Dornan's Christian Grey introduces Dakota Johnson's Anastasia Steele to the pleasures of the Red Room.
Valentine's Day is nearly upon us (tick, tock, tick, tock), but it's never too late to show someone that you love and care for them.
Although there are only a few days left until the most romantic day of the year, you can still get your boyfriend, girlfriend, husband, wife or lover a sexy and seductive gift that arrives just in time.
For those of you who can't quite cope with the fact that Fifty Shades of Grey is only a few days away, then "holy cow" have we got some good news for you!
The makers of Fifty Shades of Grey have announced that both of the Fifty Shades book sequels written by E L James (Fifty Shades Darker and Fifty Shades Freed) will be made into films - all one hundred and fifty shades of the stuff!
We could be seeing the second installment as soon as February 2016. Still breathing?
It is yet-to-be confirmed by Universal Studios but director Sam Taylor-Johnson said it's happening, so that's good enough for us.
The first film hasn't even been released yet and it is already the fastest-selling R-rated (that's Certificate 18 to us Brits) movie ever according to US ticket-seller Fandango.
Fifty Shades of Grey fans in New York have just had an exclusive preview screening of the hotly anticipated Fifty Shades of Grey movie - and they loved it. Fifty Shades author and stars Jamie Dornan and Dakota Johnson were at the screening, making for an absolute Fifty Shades love-fest.
What is a ball gag? A gag is a type of bondage equipment designed to muffle the submissive partner during BDSM play. Although there are many different types of gags, ball gags are by far the most popular. While many couples are intimidated by gags at first, after trying it out they often find it adds an exciting edge to Dominance and submission play.
Ball gags come in several different styles and offer varying levels of restraint. It's important you choose the right gag for you as some are great for beginners, while others are best suited to advanced S&M explorers.
Above: Learn more about ball gags, but gags and more with Jess Wilde's video guide.