Turn Up The Turn-On: Our Brand Spanking New TV Ad!
on 31 Jul 2018
It's National Orgasm Day - let's Turn Up the Turn-On with our latest TV ad!
The ad, which hit our screens tonight after 9pm, is a rallying cry to everyone to 'Turn Up The Turn-On' and take their sex lives to orgasmic new levels.
We've retired the fluffy bunnies from our last ad to their warren for now, but we think you'll like the new stars just as much. The ad features real couples in (and out of) some of our bestselling lingerie. And of course, our totally boring, discreet brown packaging makes a cameo appearance too!
Helen Balmer, Lovehoney's Brand and Marketing Director, comments: "We think we have really hit the spot with the new campaign which is irreverent, unashamedly bold but never smutty. The aim is to celebrate the nation's favourite pastime - and we don't mean drinking tea!"
The ad was created by Brave, the same agency behind our previous award winning advert. The ad's director, Tiny Bullet, said: "I also wanted the edit to have a rhythmic energy similar to having sex where we have moments of calm just like foreplay that build until the spot ends with our montage of climaxes."
Getting clips of realistic dongs past the TV regulators is tricky, so the team at Brave came up with inventive ways to suggest the more intimate products - like the 'vibrator cam shot'. It might be cheeky, but the ad meets all of the current rules and regulations for advertising on British TV, and only airs after the 9pm watershed.
Did you spot these?
See how many of the following you can spot in the ad!
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