Each month, customers submit photographs of themselves modelling Lovehoney lingerie in the hopes of becoming the Model of the Month and winning £100 to spend on sex toys, sexy lingerie or sexy costumes.
We then have the difficult task of choosing just one winner from the flood of gorgeous, body-confident customers who show how great their lingerie looks in real life situations.
This month we were bowled away by illumine who answered the question "how do I do bondage on a boat?" in visual form.
We loved the way she used a collar as an extra garter for the Classified Fence Net Stockings she modelled. She is July's Model of the Month, and the winner of the £100 shopping spree.
The Summer Sex Toy Sale has a slightly deceptive name, because there's loads of great, cheap lingerie to be had too! From lacy bustiers and sheer chemises to seductive, feminine knickers there's a great range of lingerie at fabulously discounted prices. Here's our pick of the best cheap lingerie in the sale - enjoy!
Each month we choose one Model of the Month to win £100 to spend on sex toys, sexy lingerie or sexy costumes. Amateurs and professionals alike send us their best snaps in the hope of scooping this awesome prize.
We look for strong, confident poses, excellent composition and consideration of the set up. (No matter how erotic your shot may be, light switches or drawings by your children in the background ruin the atmosphere!) Most importantly though, is showing the lingerie or costume off to its best and letting everyone else see how it fits and flatters.
Despite what many people believe, PVC clothing and latex clothing are not exactly the same thing, although both are great for giving a shiny, figure-hugging look.
PVC (or polyvinylchloride, or vinyl) is a plastic polymer that's used to coat fabric to create a glossy, waterproof surface, whereas latex is a form of rubber that creates a more restrictive feeling. PVC makes a great cheap alternative to both latex and leather, has a much lower risk of causing an allergic reaction, and is often found in fetish or BDSM-inspired outfits.
But how do you know what is the best PVC outfit for you? Keep reading for our expert tips and top recommendations.
Above: Find out the difference between latex and PVC in this video by bondage expert, Jess Wilde.
Perhaps the sexiest piece of lingerie imaginable, the corset gives you an enviable shape and boosts your confidence - a winning combination in the bedroom. The world of corsets may seem bemusing, but there's nothing to fear.
This guide will tell you everything you need to know, from how to measure yourself to how to put a corset on and everything in between. Remember, with our easy 1-year returns policy you can try as many corsets as you need to in order to find the perfect fit.
It's official. Slipping on a French Maid costume is Britain's favourite way to play sexy dress up in the bedroom (or kitchen, or living room!). Nevermind naughty nurses or school girls, it's the raunchy French Maid that outsells every other sexy costume available at Lovehoney.
Whether it's bending over to dust the skirting boards in front of the master of the house, or being caught having a tipple out of the family's drinks cabinet, the upstairs/downstairs roleplay potential is huge - and a huge turn on.
Carry on reading to find out which are the crème de la crème, and choose your own costume from the most popular French Maid outfits we sell.
Baci is a relatively new name in the world of sexy lingerie and the hotly anticipated collection from Baci Lingerie has just touched down at Lovehoney. Baci's sensual range combines beautiful lingerie with affordability and with prices starting at £2.99, Baci offers sexy lingerie to suit every pocket.
Baci (pronounced BAH-chee) is Italian for kisses, a befitting name for this stunning lingerie collection. Baci Lingerie combines sexy design with quality fabrics so you can choose thongs, bra sets, chemises and sexy ensembles to make memorable moments happen.
Each piece of Baci Lingerie comes in elegant packaging, featuring gorgeous photography reminiscent of the highest-end lingerie brands. Baci Lingerie would make a wonderful, but affordable gift.
There are floaty chemises and babydolls for a demurely sexy look, as well as micro thongs, peek-a-boo bras and crotchless underwear for a raunchier style. The 'One Size' option makes it easy for you to choose something that will fit. Most Baci Lingerie One Size pieces have adjustable thongs and bra straps - just check the description for full details.
As well as being sexy and playful, Baci Lingerie is practical too, with the majority of the range being machine washable.
The new collection is colourful and exciting, with many pieces coming in a variety of vibrant shades to add a splash of colour for the Spring/Summer season.
An exciting addition to our stunning and varied collection of sexy lingerie and you get free UK delivery and returns at Lovehoney so you can shop in confidence.
Is your underwear drawer full of saggy-bottomed, fading, scraggly undies? If so, it's time to snap out of hibernation and those snuggly winter pants and put a spring in your (and your lover's) step.
We all know that wearing something new and a little bit exciting can do wonders for our confidence, but when was the last time you treated yourself to some sexy lingerie?
If you're thinking of getting something new, check out some of the sexy lingerie suggestions from our recent customer reviews. They've done the testing so you can work out what's going to work best for you. Each item creates a full outfit, so there's no need to search for matching knickers if you plump for one of these sexy lingerie sets.
A whole new range of designs by Seven til Midnight means a whole new set of lingerie reviews! Known for their quality and attention to detail, Seven til Midnight have attracted a loyal band of followers who love their collection of figure-flattering designs. Seven til Midnight blends classically sexy looks with fashionable details, all of which are designed to flatter the figure and accentuate the positives.
A brand new affordable lingerie brand has arrived at Lovehoney that will make the most of your femininity and sexuality. From sexy chemises, floaty babydolls and teddies to flirtatious briefs and thongs, iCollection's sexy lingerie and sexy plus size lingerie flatters and enhances the female form with its quality design and beautiful style.
Whether you choose an iCollection ensemble made from soft sheer mesh, lace or satin you can put a youthful spin on sexy lingerie.