My, How You've Grown: Lovehoney Lingerie is 2 Today!
on 21 Oct 2016
It seems barely any time at all since we tentatively launched the first collection of our very own lingerie, yet today marks TWO YEARS since the birth of Lovehoney Lingerie!
From our humble starter selection of bodystockings, knickers, and stockings (which are still regularly amongst our bestsellers), through 12 amazing collections as well as mini dresses, nipple tassels, and a pearl thong or two, Lovehoney Lingerie has emerged as a firm fave with new and returning customers alike.
And, with the launch of our biggest ever range, Seduce Me, plus lots of exciting new plans coming up, it looks set to blossom even more over the coming months.
So we've picked out some of our highlights from the past twenty-four months to mark this auspicious occasions.
Happy birthday, Lovehoney Lingerie, and here's to many more lace-filled years!
Lovehoney Lingerie: 2 Years of Temptation
October 2014: Lovehoney Lingerie is born
Containing stretch-to-fit bodystockings, black crotchless knickers, and essential stockings and hold-ups, our first selection of affordable, high-quality bedroom lingerie arrives.
Including our ever-popular all-in-one dress and stockings, the much-loved strappy sheer lace knickers, and our very own lace-topped stockings, most of this staple selection is still on sale two years on.
"Lovehoney never fail to impress me with their high quality, and fantastic lingerie designs." - LeilaK
November 2014: Our first ranges arrive
Following on from the success of the first Lovehoney Lingerie collections, we launched our first three capsule collections: Love Me, Spoil Me, and Covet Me.
Spoil Me was all about luxuriously soft satin trimmed with floral lace highlights, with its key piece being the soft and slinky babydoll.
Love Me focused on sheer floral lace trimmed with satin bows, and was praised for its comfort as well as its sex appeal.
Covet Me created a slightly edgier look, with strapping around the bust and crochet-style mesh that added a rock-chick vibe.
While Covet Me is sadly no longer available, both Spoil Me and Love Me have been vastly expanded, with new colours and styles being regularly added.
February 2015: Chloe Goodman Becomes the Face of LHL
For Valentine's Day 2015, Lovehoney Lingerie announced its collaboration with Ex on the Beach and Celebrity Big Brother star, Chloe Goodman.
Modelling our newest ranges, Thrill Me and Adore Me, as well as some favourites from the Love Me and Spoil Me collections, Chloe helped to introduce the LHL brand to tons of avid new customers.
Speaking about the designs, Chloe said, "I think the whole of the new collection is really strong. It is unashamedly sensual and aimed at women who want to ooze sexual confidence in the bedroom."
Many of the sexy red-and-black Adore Me items can still be found on the Lovehoney website, but the pink ribbon and mesh of Thrill Me has since been retired.
March 2015: Covered crotches arrive in the form of Flirty
Though Lovehoney Lingerie was being eagerly snapped up by our customers, many were crying out for knickers that weren't crotchless to join the ranks, and so Flirty was born.
Providing a collection of knickers in a range of styles that could be worn everyday but still looked sexy enough to show off in the bedroom, Flirty offered super-soft floral lace in a range of brilliantly bright colours - and not a crotchless design in sight!
An instant best-seller, the range of bikini briefs, G-strings, thongs, and boyshorts was initially available in pink, bright blue, black, white, and red. In the eighteen months since their launch, we've added (and retired) a ton of other shades, including indigo, raspberry, purple, tangerine, and now teal.
October 2015: Marnie Simpson steps into Lovehoney Lingerie
Taking over from Chloe, Geordie Shore starlet, Marnie Simpson, became the new face of our beloved brand.
In a series of sizzling shots featuring our Christmas capsule collection, Enchant Me, Marnie took the press by storm, and catapulted Lovehoney Lingerie to new heights.
She even appeared at our very first Lovehoney press day in London, and was quoted as saying: "The lingerie is lush! It is great to wear and it makes me feel incredibly sexy. It's super comfortable and definitely something that I would choose to wear if I was having an intimate night with a partner."
We think that's one big Newcastle thumbs up, then.
December 2015: Lovehoney releases its first range of men's underwear
While Lovehoney Lingerie was providing affordable, high-quality, and extremely sexy lingerie for the ladies of the land, we couldn't help but feel that the boys were a little left out.
In December of last year, to sex up the boxer collection of gents everywhere, we launched LHM: a range of sensual and comfortable boxers, thongs, and accessories for the lads.
Although we knew the collection would do well, even we were astounded by the overwhelmingly positive reception that our sheer mesh, lace, and microfibre designs generated.
Though the choices were mainly black and white (with a little leopard-print mixed in), we've just launched some very saucy red and blue recolours to spice your selection up even further.
January 2016: Lovehoney is named the UK's favourite lingerie retailer
Thanks to a whirlwind of votes from our lovely loyal Lovehoney customers, we were named the UK's Favourite Lingerie Retailer at the UK Lingerie Awards.
Covering not just the Lovehoney Lingerie and Flirty brands, but also our enormous selection of third-party products, it was this award that helped to well and truly mark Lovehoney as a lingerie force to be reckoned with.
We even beat the likes of Debenhams, Agent Provocateur, and Victoria's Secret to the top spot. Talk about a fantastic start to the new year!
March 2016: Flirty bras join the family
Though the Flirty knickers were proving more and more popular, we were inundated with requests to create matching bras.
So, in March, that's just what we did!
Beginning with the 4 staple Flirty colourways - purple, red, black, and pink - our underwired plunge bras walked the line between super-comfy daywear and seductive bedroom lingerie.
Plus, now we've just added our gorgeous teal colour, meaning there's a whole new set to add to your drawer.
October 2016: Our biggest-ever collection, Seduce Me, hits the shelves
Proving that Lovehoney Lingerie is only going from strength to strength, we're marking our second birthday with arguably our sexiest collection to date, Seduce Me.
Inspired by screen sirens of yesteryear, such as Monica Bellucci and Sophia Loren, this stunning collection is characterised by jet-black lace and microfibre adorned with pale pink ribbons.
The 16-piece strong range includes a crotchless suspender thong, open-back knickers, figure-hugging suspender skirt, push-up chemise, sculpting basque, plunge bra, two types of bodysuit, and, of course, our knockout push-up dress.
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