Fifty Shades of Grey film fever has certainly hit Britain, and it's coming to a supermarket near you.

Surf have released "Flirty Shades of Surf", a scented laundry detergent they describe as their "naughtiest fragrance yet".

Washing your sheets in this special detergent is said to make you (and your lover) more frisky in the sack.

We can see where they're coming from - it's a well known fact that arousal can be kickstarted by a sensual aroma, particularly floral and musky scents.

It's no surprise the new product has been launched just weeks before the Fifty Shades of Grey movie premiere.

If you really want to smell like Mr. Grey himself, try enjoying a bath with a splash of Fifty Shades of Grey Sweet Sensation Sensual Bath Oil, or indulge in a sensual back rub with the Fifty Shades of Grey Sensual Touch Massage Oil.

They've both been infused with Christian Grey's signature scent with hints of bergamot, sandalwood and musk. And it's even E L James approved!

If extra laundry sounds like more of a turn-off, check out our guide to Creating the Perfect Bedroom for Seduction for less labour-intensive tips.

Do you think a laundry detergent can really change your sex life?

Let us know in the comments…

^{Image via The Sun.}