Lovehoney Hits the Grey Carpet at the Fifty Shades of Grey Premiere
on 13 Feb 2015
Lovehoney co-founders Neal Slateford and Richard Longhurst found out what it's like to be in the full glare of the Fifty Shades of Grey spotlight at the movie premiere last night.
Lovehoney's Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie's premiere at Leicester Square in the heart of London's glittering West End.
More than 3,000 fans screamed as the Lovehoney team and the film's stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.
The Lovehoney team were invited to the after-party as guests of E L James. Bonny found time to have a chat about what it's like to play in the Red Room with Jamie Dornan… and (bizarrely) sniff his beard.
Fans of the book will be pleased to hear that Christian Grey's tie is used first as an impromptu bondage accessory. The official Christian Grey's Tie is one of 52 products personally approved by E L James in Lovehoney's Official Fifty Shades of Grey Pleasure Collection.
Lovehoney recently launched The Official Red Room Collection, a range of 10 high-quality leather bondage items inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Jamie Dornan's Christian Grey introduces Dakota Johnson's Anastasia Steele to the pleasures of the Red Room.