Design a Sex Toy Competition is Back: Could Your Idea be Worth £100,000?

Design a Sex Toy Competition is Back: Could Your Idea be Worth £100,000?

by Lovehoney

on 12 May 2015

Design a Sex Toy Competition 2015

Lovehoney's Design a Sex Toy is back! Are you an engineer, graphic designer, inventor or even just a kinky doodler? Could your revolutionary idea bring endless orgasms to the masses or have you come up with a cunning take on a classic?

Send us your sex toy idea and you could see your dreams turned into reality.

There are three categories you can enter: Sex Toys for Men, Sex Toys for Women and Sex Toys for Couples. You can enter one idea per category, which means you have three chances to win.

The winner of each category will receive £1,000 and the Judges' Pick will receive an extra £2,000, making it a grand total of £5,000 prize money.

But that's not all - the overall winner will also have the chance to have their design made into a real sex toy and earn royalties in the future.

***This competition is now closed. Winners will be contacted soon. Good luck!***


This year's judging panel brings back Erik Kalen, founder of leading sex toy brands Lelo and Tickler, Lovehoney Product Director Bonny Hall, Lovehoney Online Trading Manager Alice Little, and Paul Jaques, Lovehoney's Operations Manager.

Click through to meet the judges and read their carefully compiled top tips for creating a winning sex toy design. You can also meet the winner of 2014, Kevin Clark, and hear about his fantastic new take on the classic vibrator or learn from 2009 winner Trevor Murphy as he explains his inspiration for the world's best-selling oral sex toy, the Sqweel Oral Sex Simulator.

Earning more than £100,000 in royalties to date, Trevor's design has completely changed his life - not to mention the sex lives of thousands of satisfied Sqweel users.

No idea is too silly when you're inventing a new sex toy. It's time to get creative and share your invention - we will consider high tech computer-generated designs, 3D models or even a scribble on a Post-It note. As long as we can decipher the idea, we don't mind how you present it.

If you think you've got an idea for the next big thing to take the sex toy industry by storm, submit your idea before 31st October 2015 for your chance to win.

Good luck!


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Originally published on 12 May 2015. Updated on 5 Aug 2020
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