Peach Play Day: Can You Guess How Popular Anal Play is in the UK?

by Lovehoney

on 18 Apr 2023

No, we’re not here to talk Chalamet and his peach (sadly). This fine day, we’re going above and beyond the call of booty to give you a low down on how much the UK love digging around the backyard (if you know, you know).

Peach play day - summary image

Happy Anal Sex Day, however you and your loved one(s) choose to celebrate! And if you just scoffed indignantly at that sentence, oh boy, have we got news for you. Peach Play, bumfunnery, beating around the tush, or whatever you want to word it – it’s on the move and picking up speed.

In fact, the most recent National Survey of Sexual Attitudes and Lifestyles found that the young people (16 to 24-year-olds) engaging in heterosexual anal intercourse had risen from 12.5% to 28.5% over the past couple of decades. In Australia, the most recent Australian Study of Health and Relationships found that 1-in-4 men and almost 1-in-5 women had gone to fifth base at some point in their lives.

However, we understand if you’re still not convinced. Peach play is still chugging along the taboo trainline, meaning we rarely engage in any nuanced conversations around the pleasurable power of patooties. Unhelpful and derogatory myths have led many to believe anal play is only for homosexual penis owners, or considered dirty or submissive in nature. Tut-tut, is all we have to say to that sentiment.

Peach play can be such a fulfilling experience (in more ways than one) thanks to the thousands of nerve endings peppered around the anal opening. As long as you do the prep and take things slow, bum fun can build an intense level of intimacy and trust between partners or bring an added level of stimulation during solo play.

Intense intimacy aside, we are pretty curious about our tushy treasure troves here in the UK. The question is, are you surprised?

It’s time to test your knowledge on the rear end. Open your notes app and get warmed up with some nice and easy questions…

LH_SexAdviceHub_Illustrations_AnalSex 940x

1. Which of the following is not recommended practice for safe peach play?

a) Using plenty of lubricant at the start and reapplying throughout

b) Starting small and gradually increasing the size of objects

c) Going all-in, straight away because you’re experienced with other forms of penetration

d) Communicating with a partner about what feels comfortable and what doesn't

e) Only using objects with a flared base

2. Does the back canal self-lubricate?

a) Yeah, you betcha

b) Nope, not one drop

Alright, are you feeling ready and rearing to go?

We’ve combed through the last 12 months of anal action on Lovehoney’s website to give you a peek out the back door at the UK’s booty behaviour. Think you can guess how much you’ve loved peach play over the past year?

3. How many of our tush toys have been bought in total?

a) 100,000 – 199,999

b) 200,000 – 299,999

c) 300,000 – 399,999

d) 400,000 – 500,000

4. Which type of toy was most preferred for backdoor action?

a) Vibrating butt plugs

b) Jewelled butt plugs

c) Prostate massagers

d) Anal beads

5. What was the all-time-favourite ass toy?

a) Lovehoney Jewelled Heart Butt Plug 2.5 Inch

b) Lovehoney Beaded Sensual Glass Dildo 7 Inch

c) Lovehoney Butt Tingler Vibrating Butt Plug 3.5 Inch

d) Lovehoney Anal Douche 225ml

6. How many Brits wanted to bedazzle their behinds with a jewelled butt plug?

a) 35,000 – 39,999

b) 40,000 – 44,999

c) 45,000 – 49,999

d) 50,000 – 55,000

7. How many prostate massagers were bought to reach that pleasing p-spot?

a) 20,000 – 29,999

b) 30,000 – 39,999

c) 40,000 – 49,999

d) 50,000 – 60,000

8. How many bottles of anal lube were purchased for certified-slippery play?

a) 95,000 – 99,999

b) 100,000 – 124,999

c) 125,000 – 129,999

d) 130,000 – 135,000

9. Which fant-ass-tic topic were Aussies most curious to know about?

a) How to Explore Anal Masturbation (According to Sex Experts)

b) The Ultimate Anal Sex Reference Guide

c) Best Positions for Anal Sex

d) 5 Things They Never Tell You About Anal Play

e) Beginner's Guide to Anal Sex Toys

Ready to find out the answers? Scroll down further.


Spoiler alert, the correct answers are: (1) c, (2) b, (3) c, (4) a, (5) c, (6) d, (7) b, (8) a, (9) e

Congratulations! You win sweet, sweet bragging rights and a newfound respect for the popularity of butt play.

Were your suspicions correct? Let's set the record straight with some gasp-worthy stats from the past 12 months that even made us drop our jaws...

Over the past 12 months, Lovehoney UK sold a mega 327,154 anal sex toys.

Yep, you read that right. That's an anal sex toy sold every 96 seconds in the last year, making up over 14% of total sex toy sales. From jewelled butt plugs to ergonomic prostate massagers, this country sure likes to take a stroll through the Great Back Doors.

So, what was the fave type of Lovehoney anal toy? Drum roll please…

Vibrating Butt Plugs

These rumbling rompers are undoubtedly our most popular anal toy but it's the sales of all our butt plugs that has really piqued our interest.

215,590 butt plugs were sold on Lovehoney in the past year. That's more than enough to fill every booty at Glastonbury Festival.

That one sunk in slower for us than it takes to sink your wellies into the mud in June.

If you’re more of a better-out-than-in type person when it comes to anal, we hope you’re now a little less quick to judge those who love a little push on their tush. Bottom’s up this Anal Sex Day!


Written by Lovehoney. For collaborative posts between Lovehoney team members and guest authors
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Originally published on 18 Apr 2023. Updated on 17 Apr 2023