1. Happy Birthday to Lovehoney! 12 Today! Look How Far We've Come...

    It's our 12th Birthday!

    Get your party dress on and your sparkly nipple tassels out as today is Lovehoney's birthday!

    We'll be celebrating the same way anyone celebrates a birthday, with some penis cake, a friendly game of Chilli Willie Roulette, and a bit of reminiscing about life so far.

    Just like any birthday, there will be presents, and not just to ourselves! We'll be giving THREE lucky winners a Lovehoney Deluxe Magic Wand Vibrator Gift Pack, worth £74.99 each! Just comment below for your chance to win. Winners will be contacted by email on Tuesday 22/4/14.

    As Lovehoney's Chelsea says, "Every day's a dildo day!" but we've certainly been doing more than just selling dildos for the last 4,383 days! (We've also been selling lube, lingerie and latex, for a start.)

    Today, Lovehoney is the UK's biggest online adult retailer. Seeing ourselves on TV in our 6 part fly-on-the-wall documentary series Frisky Business, it's easy to forget where we came from, but it's not always been like this…

    Back in April 2002, *NSYNC were topping the charts with "Girlfriend", people of the UK were taking to the streets to celebrate the Queen's Golden Jubilee, and friends Richard Longhurst and Neal Slateford were off down the post office to buy a sex-toy-sized envelope after their first ever salThe first toy sold on Lovehoneye.

    Back then, Lovehoney was spelt with a capital H, and there wasn't a warehouse as such… Rich was storing stock under his bed! That first order was for an Ecstasy Hi-Tech Vibrator and was bought by a very clever woman in Huddersfield for £39.99.

    Now, we take over 3000 orders every day, selling everything from Smiley Face Condoms through to the rather large Super Victor! That first rabbit has long since been discontinued, but 12 years on we have a huge range of own brand rabbits in its place. In fact we now have around 6.5 thousand different product varieties in stock - try fitting that under your bed!

    The website that our Huddersfieldian friend was browsing that day was very different to the super sleek site you're looking at now. In fact, it wasn't until 2011 that we went all purple and became "The Sexual Happiness People"!


    OWelcome to the Lovehoney Communityn that day our mascot, Honey, went into retirement, although her cardboard cutouts are still kept at Lovehoney HQ and her face (designed to be a mix between Catwoman and Barbarella) still adorns the big glass doors at the front of the building.

    It's not just the site that's changed either… those young whippersnappers walking to the post office in 2002 have transformed into, well, slightly older whippersnappers.

    Rich still has his bad puns and Neal is still wearing the snazziest trainers the gentle city of Bath has ever seen, but the Lovehoney family now consists of 156 people and is spread over three continents.

    That's a lot of Lovehoney!

    Our first non-English language site launched just the other day - Lovehoney.de is how we sell Vibratoren, Kondome and Penispumpen to the lovely land of the Deutschen. It's another step in our mission to get as many people as we can to start living a sexier life.


    Finally, I couldn't write a blog about Lovehoney's sexual happiness journey without including this video from times gone by, to show just how far we've come! Oh dear…

    Don't forget to comment below to be in with a chance of winning one of three Lovehoney Deluxe Magic Wand Vibrator Gift Packs, worth £74.99 each!

    If you've enjoyed this blog, pass it on! You can share it on Facebook, Twitter, Pinterest and Google+ using the handy buttons below.

    Comments (158)

    • Tanya Smith: April 21, 2014 08:21
      I wouldn't say no to winning fabulous prizes!!
    • truegrace: April 21, 2014 08:46
      Happy birthday lovehoney! Heres to another 12 years!
    • ashwin: April 21, 2014 08:49
      happy birthday LH crew! here's to another 12 years of fun and games...
    • jenson: April 21, 2014 08:52
      happy birthday! the website from 12 yrs ago looks awesome! mark my words, like fashion changes, websites will change back the to the 'retro' look you had 12 yrs back...
    • sarah: April 21, 2014 08:56
      love to win. Happy Birthday Lovehoney!
    • Africa: April 21, 2014 09:06
      I would love one.
      Happy birthday!
    • Karen Hurst: April 21, 2014 09:15
      Happy Birthday!!
      Pick me ??
    • Kelsie: April 21, 2014 09:25
      Happy Birthday you fabulous people you've achieved so much over the 12 years and you will only get better so congratulations for coming so far and keep up the good work one day you'll be celebrating your 100th birthday !!!
    • Mick: April 21, 2014 09:33
      Happy birthday, I'm sure there will be plenty more to celebrate on the future. Keep up the good work
    • Joe: April 21, 2014 09:33
      Happy birthday! Would love to have a chance of winning! And some cake too please.
    • Miss Rose: April 21, 2014 09:56
      Happy birthday!
    • piranacon: April 21, 2014 10:01
      Happy birthday :)
    • Kelly S: April 21, 2014 10:02
      Happy Birthday to you Love honey. I would love to win this amazing prize :-) xxxx
    • Martyn: April 21, 2014 10:05
      Happy Birthday to You!
      Happy Birthday to You!
      Happy Birthday to Lovehoney!
      Happy Birthday to You!

      From some satisfied Customers

    • IrishRose: April 21, 2014 10:41
      Happy Birthday Lovehoney!

      No idea what i would do without you in my life now that i have you ;)

      Giving presents when its your birthday just one of the things i love about LH

      Enjoy the day xxxxx

    • Sue: April 21, 2014 10:48
      Happy birthday lovehoney . What an amazing way to celebrate winning these would be .
    • jaj: April 21, 2014 10:50
      Happy birthday, may you continue to bring me pleasure x
    • shona mackie: April 21, 2014 10:50
      Happy Birthday Lovehoney I would love to win one of these fab toys
    • PS: April 21, 2014 10:51
      Happy 12th Birthday.
      Rebellious teens next.
    • PPD: April 21, 2014 10:52
      Happy birthday! Let's all raise our dildos/vibrators/butt plugs to another 12 years (at least)

      I've only been a fan for 2 years but you have certainly made my life sexually happy in that time, I couldn't thank you enough!

    • Emma Whispers: April 21, 2014 10:52
      Happy Birthday Lovehoney! Here's to more sexual happiness xx
    • Tattoo_42002: April 21, 2014 10:55
      Happy birthday hope you're all vibrating with joy x
    • graham leah: April 21, 2014 10:57
      Happy birthday heres to many more and more great offers and prizes
    • Faye: April 21, 2014 10:57
      Happy Birthday Lovehoney! An amazing growth in such a short space of time - aren't penis pumps good?! Lol.
      Enjoy your celebrations, would love to win the wand, it's an awesome price x
    • Kim Coote: April 21, 2014 10:58
      HAPPY 12th BIRTHDAY xxx From a Vibrator Virgin xx Wishing to change my ways on LOVEHONEY'S Birthday x
    • Carl: April 21, 2014 10:59
      Happy Birthday Lovehoney. I'd love to be a winner!!!
    • Laura: April 21, 2014 11:00
      Wow, what a story! Heres to the future! Xxx
    • Gray egerton: April 21, 2014 11:03
      I remember the old logo well, bring her back.
    • Carrie: April 21, 2014 11:11
      Happy birthday, its great to know the story of your humble beginnings to now, our first port of call when we are looking for something new to add a little more spice in the bedroom, kitchen..... Oh you get the picture!
    • Gill H: April 21, 2014 11:12
      Happy 12 birthday to Lovehoney. The place where salaries were made to be spent! Xx(his not mine!!)
    • Jay: April 21, 2014 11:13
      Happy birthday. Keep up the great work.
    • Kelly: April 21, 2014 11:17
      A very happy birthday Lovehoney! Proud to see you so grown up :)
    • susan: April 21, 2014 11:20
      Happy birthday! I remember my first order, must've been in the Summer of 2004 :)
    • Laura: April 21, 2014 11:26
      Happy birthday lovehoney! Here's to more birthdays and more sex,hopefully with one of those deluxe wands!!
    • d: April 21, 2014 11:31
      Happy birthday! I would love to win this x
    • samantha schofield: April 21, 2014 11:31
      happy birthday lovehoney ......ty for giveaway
    • Michelle: April 21, 2014 11:33
      Happy birthday Lovehoney!

      Heres to you for the past 12 years of turning heads and sexual pleasure may there be many more to come!

      12 cheers for Lovehoney!!!

      And maybe a cheer for one of those wands ;)

    • Sarah: April 21, 2014 11:35
      Happy birthday Lovehoney! A true example of how each company should be run! Myself and my partner love the show and it has defo encouraged us to buy more sex toys... Bye AnnSummers, Lovehoney is deffo my fave!!!!! Xxxxx
    • Gemma: April 21, 2014 11:40
      happy birthday!
    • Red: April 21, 2014 11:52
      Happy birthday lovehoney!
    • Rachel: April 21, 2014 11:54
      Happy birthday!!
    • wildflower: April 21, 2014 11:54
      Happy Birthday Lovehoney! It was great to read how far you've come in 12 years :)
    • Hayley: April 21, 2014 11:55
      Happy Birthday Lovehoney. If it weren't for you, I'm not sure my sex life would be so awesome! :):):)
    • jayne: April 21, 2014 11:57
      Happy Birthday. I always add a little something from lovehoney to my other half's birthday pressies
    • Kellymichelle: April 21, 2014 11:58
      Happy birthday Lovehoney!
    • melanie stirling: April 21, 2014 11:59
      That was very funny! Happy birthday :)
    • Nathan wall: April 21, 2014 12:05
      Happy birthday and wishing you guys many more years of success
    • byz: April 21, 2014 12:29
      happy birthday!
    • Leia Solanki: April 21, 2014 12:36
      HB, Lovehoney! (Can't believe you share the same birthday as the Queen)...I would have wished her a Happy Birthday first but she didn't woo me with a sex toy gift!

      Keep doing what you're doing as you guys (in my eyes) truly own the market in terms of product range and innovation. It'll be exciting to see where you are in another 12 years! :) x

    • Roger: April 21, 2014 12:55
      Happy birthday, & many of them.
    • Sarah: April 21, 2014 12:56
      I love you, Lovehoney,
      For all that you've done;
      The fun that I've had
      And the fun yet to come.

      Many happy returns Lovehoney xx

    • Rob: April 21, 2014 12:59
      Happy 12th Birthday Love Honey
    • twistedcouple: April 21, 2014 13:07
      Happy birthday wish we could see you partying on your TV show. Hope you all party hard you all deserve it x x
    • Tracy: April 21, 2014 13:09
      Happy Birthday, Lovehoney!
    • Ken: April 21, 2014 13:10
      Congratulations to you all at Lovehoney.... Here's to another 12 years!
      You've enhanced so many people's sex lives with your ever improving array of sex toys and equipment.
    • caroline: April 21, 2014 13:14
      Happy 12th birthday, brilliant blog! Love it. And a fab prize to win. Yes please
    • Casey: April 21, 2014 13:16
      Happy Birthday Lovehoney! One of the best companies out there! :)
    • voltiana: April 21, 2014 13:16
      Happy Birthday Love Honey You have cum a long way
    • Rag doll: April 21, 2014 13:31
      Loos like a fun place or work.
    • Mark bell: April 21, 2014 13:48
      Happy bday guys shows that a little imagination and you can do anything literally haha
    • Jess: April 21, 2014 13:52
      What a great 12 years!
    • Kseni: April 21, 2014 13:54
      You help me to learn something new. Thank you. Happy birthday LH! And I want to win Lovehoney Deluxe Magic Wand Vibrator Gift Pack.
    • Kinky&Curvy: April 21, 2014 14:32
      Happy Birthday!!
      I was gonna buy the wand this week when I get paid!! but if I get chance to win it I might as well :P Xx
      Love you lovehoney
    • jenny: April 21, 2014 14:39
      Happy 12th Birthday Lovehoney. You have given me some of the best moments in my life! Please continue to give me these moments and sent me a lovehoney wand please xx p.s. Lovehoney is is my go to website and wouldn't dream of buying from anyone else, one loyal customer xx
    • Khaleesi: April 21, 2014 14:40
      Happy birthday Lovehoney! I laughed so much at the video! X
    • matt: April 21, 2014 14:41
      I've spent all day trying to think of the funniest, wittiest, perfect happy birthday message I could think of! Unfortunately I've just figured out I'm not witty or funny, so I give up

      Happy Birthday Lovehoney :)

    • Tazman: April 21, 2014 14:42
      Last Pre-Teen birthday. Congrats!!
      Winning one would save using the phone on vibrate!
    • Gem: April 21, 2014 14:53
      Happy birthday Lovehoney...

      I made you a cake.... I also ate the cake sorry I did try to wait :/

    • Amanda: April 21, 2014 14:54
      Happy birthday Lovehoney!

      Thank you for helping my sex life get better over the years!! :)

    • Dais: April 21, 2014 15:01
      69 comments eh? :p
      Happy Birthday LH! You have managed to keep me and my OH entertained for 2 years now :)
    • Ali: April 21, 2014 15:41
      Happy 12th Birthday! I really like how the design of Lovehoney has matured, it has only gotten more beautiful with age!

      I'm hoping the new documentary will be released on DVD? I haven't been able to watch it as I don't have access to Lifetime.

    • fizzy: April 21, 2014 15:59
      Happy birthday lovehoney it sounds like your going to have a fun day at lovehoney HQ :)
    • Scorpius12: April 21, 2014 16:24
      Happy Birthday Lovehoney! I seriously don't know what we'd do without you - lol.

      Also, loved the video, you really have 'come' a long way - made me laugh my socks off ... xxx

    • susan: April 21, 2014 16:50
      happy birthday, blow all your candles out (or anything else) and hope your wishes come true
    • Sandra: April 21, 2014 16:52
      Happy birthday Love Honey! This site has grown exponentially, and I come here every day happy to find new content each time. Never a bore! Always on top of things. Great job guys!! Many more years to come :)
    • Donmn: April 21, 2014 16:57
      Happy Birthday!!!
    • Peaf: April 21, 2014 16:58
      Well done, no small achievement!
    • Jasmine: April 21, 2014 16:59
      Happy Birthday Lovehoney ;)
    • ZF: April 21, 2014 16:59
      Happy Birthday! Love your stuff, and wouldn't mind winning some!
    • Mark C: April 21, 2014 16:59
      Happy 12th Birthday Lovehoney!!!
      You've made a lot of people very happy and injected a lot of fun and excitement into many bedrooms (and other places!!) over the years so keep up the good work!
      Would love to win this prize and wish I could join you for a piece of cake!
    • cheryl hadfield: April 21, 2014 17:00
      Happy Birthday Lovehoney...Hope you have an orgasmic day!
    • chris: April 21, 2014 17:05
      happy birthday :)
    • Hannah: April 21, 2014 17:08
      Happy Birthday!! You share it with the Queen! Not sure jokes about that are appropriate... Hmm x
    • Katy: April 21, 2014 17:13
      Happy 12th birthday lovehoney. :-)
    • Nick: April 21, 2014 17:25
      Happy Birthday to Lovehoney! Many happy returns and many more years of bringing pleasure to the nation :-)
    • g m: April 21, 2014 17:37
      Happy birthday and keep up the good work!!!
    • Lisa: April 21, 2014 17:38
      Thanks to that lady in Huddersfield for making the first purchase and making sure Richard and Neil got the BUZZ to get us all enjoying better sex lives. Happy birthday to Lovehoney, keep it UP we need your to keep us all EXCITED.
    • PAULA LANE: April 21, 2014 17:42
      Happy 12th birthday x
    • hayley pemberton: April 21, 2014 17:44
      happy birthday, hope you had a great day
    • Carnspindle: April 21, 2014 17:44
      Oh yessss please! I've the mini mini one which is amazing, but to have the real thing would really set me off!! Happy birthday Lovehoney!! :-)
    • Kohitsuji: April 21, 2014 17:47
      Happy birthday Lovehoney!!! Loved the video and the prize is very generous! Xxx
    • elisha: April 21, 2014 18:10
      Happy birthday to ya happy birthday to ya happy biiirrrthday! Almost in your exploring teen years should be interesting ... I feel lucky! :)
    • Stephanie holt: April 21, 2014 18:15
      Happy birthday lovehoney! Fantastic prize x
    • Mrs Lisa Jackson: April 21, 2014 18:15
      Happy 12th birthday to the best toy ;) shop I've found. Great toys & accessories on offer for all occasions & tastes at fantastic value for money. After all variety is the spice of life & love honey deffinatly provides the variety & your imagination the spice. Possibilities are endless & help keep a happy healthy sex life always bringing new ideas, toys &ways to play. Thank you,we have been using you for years, I would love to win please, time we had something new to play with :) xx
    • Rosie: April 21, 2014 18:32
      Happy birthday!
    • Paul: April 21, 2014 18:32
      Happy 12th Birthday LH Crew. I bought my first toy from your site. I'd love to win a prize for my girlfriend. She is in need of some toy fun :)
    • alastor: April 21, 2014 18:51
      I actually loved the video tbh.
    • Daniel Tolmie: April 21, 2014 18:52
      Happy birthday Lovehoney, Thank dor the last 12 Shag tastic years ;-) & heres to the next 12 even more orgasmic years.
    • Abbie Butler: April 21, 2014 18:54
      Happy 12th birthday! Great website and great prices! Heres to another 12!
    • babysonfire: April 21, 2014 19:17
      Happy Birthday Lovehoney! I really love your online shop. It's the only one where I buy from, and there's plenty of them in my country, but not even one has such an amazing variety of products nor the information, the support and the cringe-less site this has :3 Great work!
    • Curious Kara: April 21, 2014 19:19
      Happy Birthday Lovehoney! What a nice little background story for the blog this week, and oh of course a fabulous prize that I would love to get my hands on!
    • Cornelis: April 21, 2014 19:20
      Twelve years of Love, Honey! Congratz!
    • Imogen: April 21, 2014 19:29
      Happy birthday, Lovehoney! :)
    • Sarah: April 21, 2014 19:39
      "Happy Birthday to you Happy Birthday to you please give me a dildo" and it will be all my Birthdays at once. Happy Birthday lovehoney.xx
    • SilverbackShep: April 21, 2014 19:51
      Happy Birthday!! The wife would love this
    • Northern Lad: April 21, 2014 19:59
      Many congratulations! Here's to another 12 years!!
    • Northern Lad: April 21, 2014 20:00
      Many congratulations! Here's to another 12 years!!
    • Capricorn13: April 21, 2014 20:12
      Happy Birthday, Lovehoney and thank you for the fabulous products, great customer service and fantastic give-aways.
    • ALEXANDRA: April 21, 2014 20:27
      Happy 12th birthday, here's to many more to cum x
    • Maria Hackett: April 21, 2014 20:33
      Happy birthday. Thank you for been there with me for the past 12 years. Here is for another 12 years!!!!
    • Jacob: April 21, 2014 20:44
      I remember Honey! haha, how things have changed :-) Happy Birthday
    • Christopher Powell: April 21, 2014 20:51
      Happy Birthday Lovehoney may there be many more to come. Hope I win this prize bundle so I can celebrate with you!
    • Kittyondrugz: April 21, 2014 20:59
      Happy Birthday,guys!Love u!
    • Kittyondrugz: April 21, 2014 21:17
      Happy Birthday,guys!Love u!
    • Jack: April 21, 2014 21:54
    • Sum sub: April 21, 2014 22:06
      Happy bday guys at lovehoney.
    • Sammie: April 21, 2014 22:10
      Could do we something new to spice up the bedroom! love watching frisky business on Wednesdays :)
    • Jayne: April 21, 2014 22:10
      Many congratulations on your birthday. Not all 12 year olds have your experience, thank God!
    • Ellie: April 21, 2014 22:11
      Happy birthday :) x
    • Tarn: April 21, 2014 22:12
      Oh what fun I would really love one x
    • Jay Jay: April 21, 2014 22:37
      Happy Birthday Love Honey!
      Another FAB giveaway. Here's to many more years to cum ;)
    • Toni: April 21, 2014 22:39
      Happy Birthday LoveHoney. I would love to win this, especially as it is now discontinued.
    • sarah: April 21, 2014 22:42
      Happy happy birthday!!! Parteeeè ...yes please ;-)
    • melissab: April 21, 2014 22:46
      Happy birthday to you
    • Lori: April 22, 2014 00:26
      Happy birthday Lovehoney! Would loove to win your toys never disappoint!
    • Anthony Martin: April 22, 2014 01:00
      Happy Birthday to you xx
    • sarah: April 22, 2014 01:26
      HAPPY BIRTHDAY!!! would love to win love everything i've got from you guys!
    • sarah: April 22, 2014 01:26
      HAPPY BIRTHDAY!!! would love to win love everything i've got from you guys!
    • H. E. E: April 22, 2014 01:28
      Aw, happy birthday Lovehoney!
    • Mark: April 22, 2014 04:25
      Happy Birthday!
    • laurent: April 22, 2014 05:50
      happy birthday
    • Tiny: April 22, 2014 07:01
      Happy birthday!
    • JT: April 22, 2014 08:52
      Happy birthday!
    • JD: April 22, 2014 08:53
      Happy birthday!
    • Woodworker: April 22, 2014 09:03
      Happy Bday Lovehoney peeps!
    • Mat: April 22, 2014 09:54
      Happy birthday to you,
      Happy birthday to you
      Happy birthday dear Lovehoney
      Please send me some treats ;)
    • Lovehoney - Stephanie: April 22, 2014 10:40
      Thank you all for your lovely birthday wishes! I've just emailed the three lucky winners so check your inboxes! If you don't have an email from me then sorry, you've not won this time.
    • Stuart: April 22, 2014 14:59
      Lovehoney. Fun for adults since 2002! Happy Birthday and keep up the great work.
    • Maria: April 22, 2014 19:07
      Happy birthday Lovehoney! :D
    • Bernie W: April 22, 2014 20:31
      Happy Birthday. I hope you have many more.
    • Karl Harris: April 22, 2014 20:56
      Happy birthday lovehoney x
    • SC: April 22, 2014 21:28
      Happy Birthday Lovehoney! I'd love to win a magic wand- that'll make my wishes come true.
    • Danae: April 23, 2014 00:23
      I'd really love a wand!
    • Anna Sky: April 23, 2014 00:32
      Happy 12th Birthday! Here's to many more years of being the sexual happiness people. You certainly made me sexually happy ;)
    • Charlotte: April 23, 2014 01:18
      Happy 12th Birthday love honey! You guys make my boyfriend feel like its his birthday every other month!!
    • Sandra: April 23, 2014 03:07
      Every day should be your birthday! COngratulations for making it this far!
    • wesexstuff: April 23, 2014 13:55
      Happy birthday and big congratulations, you defiantly out a smile on lots of people's faces!
    • Allison S.: April 23, 2014 16:30
      I'd like to say happy birthday lovehoney!
    • Trix: April 23, 2014 17:35
      Happy, happy birthday! How kind of you to give *us* the presents!
    • Cin: April 23, 2014 19:28
      Happy Birthday Lovehoney, free gifts = great sex
    • Danielle Christou: April 23, 2014 19:36
      Happy Birthday Lovehoney!!! Thank you so much for making my birthday enjoyable!!! Hope you have as much fun as I did!!!
    • BlackAsphodel: April 24, 2014 02:58
      Happy Birthday Lovehoney!
    • Heaven: April 25, 2014 02:49
      I missed the contest but still came to say Happy Birthday, I so adore you guys.
    • mrs avarage: April 25, 2014 10:11
      Happy birthday guys n gals. love the video clip... You could make your very own version of carry on screaming!!
    • Giulia: April 25, 2014 14:54
      Happy vibeda... ops birthday! ;)
    • Imogen: April 25, 2014 20:56
      Well Happy Happy Birthday Lovehoney! Would love to be a part of the celebrations (hint hint) xxx
    • Property Of Potter: May 01, 2014 12:55
      12 years - congratulations on that major accomplishment! May the next 12 be even better!
    • vik: May 01, 2014 16:49
      wow 12 already :)