1. Our Design A Sex Toy Competition is Back!

    Design a Sex Toy and Win

    Do you have a great idea for a brand new sex toy? Fancy getting your mitts on a hefty wad of cash?

    Our Design a Sex Toy competition is back and we're giving you the chance to share your kinky concept and win big. Not only that - if we turn your idea into a Lovehoney product, you could earn over £100,000 in royalties!

    We're looking for unique, practical sex toys which will enhance the sex lives of couples and singles worldwide. If you think your idea is exactly that, enter your design now, before it's too late!

    There are three contest categories: Toys for men, women and couples. Submit your design to the category which you feel best suits your toy. You can enter one idea per category, giving you three chances to win!

    Once the deadline has passed, our judges will select their favourites. The winner of each category takes home £1,000 prize money; and an overall winner will win an extra £2,000 on top of their £1,000. That's a grand total of £3,000!

    Read on to find out who our expert judges are…

    To ensure only the very best toys get picked to win, we've enlisted a judging panel of sex toy experts who know exactly what does (and doesn't) make a great pleasure product.

    On the judging panel this year we have Erik Kalen, founder of leading sex toy brands Lelo and Tickler, Lovehoney's very own head buyer Bonny Hall, sex toy category manager Alice Little and, last but not least, E L James, author of the bestselling Fifty Shades of Grey trilogy.

    Need some inspiration? Meet the Judges and read their carefully compiled Top Tips for creating a winning sex toy design. Previous winner Trevor Murphy has also shared his advice for getting started. He explains how he came up with his winning design for the world's best-selling oral sex toy, the Sqweel Oral Sex Simulator. Earning more than £100,000 in royalties, Trevor's design has completely changed his life - not to mention the sex lives of thousands of people worldwide.

    Don't forget: no idea is a silly idea! So get creative and share your invention in whichever medium works for you - whether that be a snazzy computer-generated design, a 3D Play-Doh model or a scribble on a Post-It - as long as it's clear, we want to see it!

    So if you think you've got the next big idea which is going to take the sex toy industry by storm, submit your idea before July 2nd to be in with the chance to win.

    Good luck!

    Design a Sex Toy

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    Comments (7)

    • Yasmin0147: March 31, 2014 21:02
      Have a great idea but cant get the form to work
    • Scorpius12: April 01, 2014 09:56
      So excited about this - will be uploading my designs this weekend :) xx
    • Lovehoney Jess: April 01, 2014 11:31
      Hi Yasmin0147,

      I'm sorry to hear that you're having some trouble using the online form - we'd hate to miss out on your great idea!

      I've just tested it and it seems to be working fine for me.

      Please try again, and if you're still having difficulty, please contact our customer care team to discuss the problem.

      Thanks again!


    • k: April 07, 2014 22:29
      have some great ideas and been awaiting the new design a toy
      comp can nt wait to enter
    • Charmer UK: April 09, 2014 22:54
      Hi I have also had problems submitting my idea.
    • seasideslut: July 13, 2014 14:16
      Hi - when will we hear about the competition results?
    • Ian: July 31, 2014 08:40
      I would also like to know when we get to hear about the results. I don't even know if they have recieved my idea.