Lovehoney Wins Insider International Trade Award
We're all doing jumps of joy here at Lovehoney, after winning a top award for Fifty Shades of Grey – The Official Pleasure Collection.
On Wednesday night we attended the South West Insider International Trade Awards in Bristol and won Best International Deal thanks to Fifty Shades of Grey pleasure products in America and Europe.
Pictured here (left to right) is Bonny, our Head Buyer, Co-Director Neal, Lucy our in-house PR Executive (that's me!) and the lovely Jess who is our Writer and forum enthusiast!
Insider made a lovely comment about us, saying: "Bath-based Lovehoney has been a runaway success, almost doubling its turnover in the last two years, and its exclusive deal to tie down the Fifty Shades phenomenon shows a business with its finger on the pulse and ready to seize the moment." We couldn't have put it better ourselves.
As most of you know, the Pleasure Collection is a range of sex toys and soft bondage items inspired by the erotic trilogy – and last week we also launched the Official Fifty Shades of Grey Sensual Care Collection, a range of pharmacy products to go alongside them.
We unfortunately lost out at the PayPal eTail awards (held on the same night in London) as Appliances Online scooped up Best Pure-play eTailer (Large), but it was incredible to be nominated alongside brands such as Ocado, and those who attended had a great night.
Lovehoney co-founder Neal Slateford said: "We were thrilled to win in Bristol against some very stiff competition. Fifty Shades is the biggest sex brand in the world and it represents a huge opportunity for Lovehoney globally.
"We have really enjoyed working with E L James and the whole team behind Fifty Shades and cannot wait for the movie to come out."