1. Design A Sex Toy 2009 - Judgement Day

    Design A Sex Toy 2009 - Judgement Day

    From July to December 2009, I had the pleasure of watching my inbox fill with entries for Lovehoney's Design A Sex Toy Competition.

    From the erotic to the exotic, the wacky to the how-in-the-heck-did-someone-think-of-that, over 500 would-be sex toy inventors embraced the challenge.

    Sadly there could only be one winner, so it was time to get brutal and bring on the judges!

    Having discarded entries based too closely on existing sex toy designs and those that were just too vague, we dispatched our expert judging team to a top secret location in London and refused to let them out until they'd chosen a worthy winner!

    Design A Sex Toy Judges Neal 'The Prof' Slateford and Trev 'Sqweel' MurphySo what were they looking for?

    Following the global success of Sqweel - brainchild of judge Trevor Murphy and winner of the last Design A Sex Toy competition - originality was a key criteria.

    Equally as important was function and orgasmic potential. It might look great on paper, but did it have the O Factor?

    Design A Sex Toy Judges Bonny Hall and Tracey CoxPracticality was also a major consideration. A giant vibrator crafted from gold, encrusted in diamonds, able to bend in half and suitable for men and women may sound like a dish to die for, but would it work in reality and could we manufacture it at the right price?

    Finally there was only one design left on the table…

    Keep checking the blog for more information on the Design A Sex Toy 2009 competition and to find out our winner!

    Comments (6)

    • LivingFire: February 10, 2010 15:07
      Ooh LoveHoney you big teases! Very exciting, this competition seems to be such a pull for astounding creativity, so I'll be keeping an eye on what's launched from this one!

      LF x

    • MistressCara: February 11, 2010 09:13
      Oh you have us all on tenterhooks! Nothing can beat the amazing Sqweel... surely?
      Will be fun finding out! Don't forget I'm always available for a bit of sex toy testing! (um... except cock rings and clone A willy kits I guess! haha)
    • tomer: February 19, 2010 11:42
      Strange no body called me.
      To be serious, way you guys didn't published the winner name and toy?

    • LoveHoney - Carly: February 19, 2010 16:25
      Hi Tomer,

      We don't publish the name of the winner or any information about the winning sex toy as a security measure. Our competitors are watching our every move very closely so we have to be careful until we have the official patents and trademarks.

      Hope this information helps!
    • Sweetdew2009: March 01, 2010 15:05
      Didn't win this year (again)... Why don't LH publish all the ideas? or even chose 1st and 2nd runner up? (with for example £250 and £100 prize repoectively)?
      What happens to the uncsuccessful ideas now the winner is announced?
    • LoveHoney - Carly: March 02, 2010 08:45
      Hi Sweetdew,

      We don't publish all the ideas because there were thousands of them! It would take a very long time to scan, upload and publish each and every one of them (especially the ones made of clay)! For the last competition we published a few of the honorable mention entries but it didn't really garner much interest.

      It actually takes a long time to create a winning sex toy, from design to manufacture to prototypes to testing to advertising to packaging creation... I think we've got enough on our hands at the moment creating just one, let alone runner ups!

      You can find out more about what happens to the other designs in the rules and regulations part of the site: www.lovehoney.co.uk/design-a-sex-toy/competition-rules/