Football Better Than Sex?
We're still trying to cheer ourselves up after Saturday's nightmare with our World Cup sex toys - but there's a new study by boffins that reckons people get more excitement from watching football than having sex. Certainly we nearly had a heart attack on Saturday night…
Soccer fan Henrik Gerdin is a contented man. His team scored a late equaliser, he won a bet and his heart rate officially rose above orgasm level.
The 25-year-old Swede was part of an ongoing World Cup experiment by England's Loughborough University to test the effect that placing a bet on a game of soccer has on fans' heart rates.
"The heart rates that we have recorded throughout the first stage of the study are in line with those experienced by an individual reaching sexual climax, and in some cases greater than that," said Loughborough's Prof Ron Maughan, whose research expertise includes nutrition of exercise performance. [Read the full story at Financial Express]