Dogging Beats Blogging
More people in the UK know about "dogging" than "blogging", The Guardian has revealed. 7 out of 10 people don't know what "blogging" is but 40 per cent claim they understand the term "dogging". Which isn't that much more, when you think about it.
Sounds like mathematical obfuscation to create a non-story and provide a legitimate excuse for gratuitous rhyming of dogging with blogging. We thoroughly approve. Wikipedia has a typically thorough entry on blogging for the uninitiated. And dogging, for that matter. Arf.