How much does Loughborough spend compared to the national average?

1. Clothing & Clubwear
1.1x 
2. Sexy Shoes & Boots
1x 
3. Adult DVDs
 1x
4. Sexy Gifts
 0.9x
5. Sex Games
 0.9x
6. Anal Sex Toys
 0.8x
7. Dildos
 0.8x
8. Better Sex For Her
 0.8x
9. Sexy Costumes
 0.8x
10. Lubricants
 0.7x

Local Sex Spend Ranking

1. Nottingham
3.2x 
2. Leicester
2x 
3. Derby
1.6x 
4. Loughborough
 0.7x
5. Coalville
 0.7x
6. Swadlincote
 0.6x
7. Ilkeston
 0.6x
8. Wigston
 0.5x
9. Ashby-De-La-Zouch
 0.4x
10. Melton Mowbray
 0.4x

National Sex Spend Ranking

675. Peacehaven
 0.7x
676. West Calder
 0.7x
677. Taunton
 0.7x
678. Chatteris
 0.7x
679. Daventry
 0.7x
680. Loughborough
 0.7x
681. Coalville
 0.7x
682. Dukinfield
 0.7x
683. Marlborough
 0.7x
684. Stratford-Upon-Avon
 0.7x
685. Ripley
 0.7x