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The UK Sex Toy Awards 2009
We teamed up with Company.co.uk to launch the second UK Sex Toy Awards - the sequel to the impossibly popular UK Sex Toy Awards 2008.
Rather than leaving the important business of reviewing Britain's best vibrators to a self-appointed panel of so-called experts, we found real sex toy owners to do the judging.
More than 3,000 Company magazine readers applied to judge the UK Sex Toy Awards 2009 - thank you to everyone who wrote in.
20 readers were chosen to perform the vital task and each was sent 10 of 2009's best vibrators to judge.
Meanwhile, on with the UK Sex Toy Awards 2009!
The Sex Toys Awards 2009 Shortlist
Each of the 10 vibrators chosen to be on the awards shortlist was a new vibe that first went on sale on Lovehoney between 1 May 2009 and 31 April 2009. And here they are!
BASIC Finger Ring
Tracey Cox Supersex Massager
Jessica Rabbit 2.0 G-Spot Vibrator
We-Vibe Clitoral Vibrator
Vibe Therapy Serene 7 Function Silicone Twist Vibrator
Erotic Rocket 2.0
Screaming O FingO
Lelo Mia Rechargeable Vibrator
How do the UK Sex Toy Awards work?
This year picked up where 2008's inaugural UK Sex Toy Awards left off. We wanted to find the best new sex toys of 2009 so asked Company magazine eto help us find some judges - real people who would really use the toys and give us real opinions.
More than 3,000 Company readers applied to be a UK Sex Toy Awards judge and 20 lucky applicants were chosen to review 10 vibrators worth more than £300.
Each vibe had already received positive reviews from Lovehoney customers, so we knew the judges were going to have their work cut out deciding which is best.
After a rigorous month of testing, the judges reviewed and rated each of their 10 toys in orgasmic detail. Every vibrator was given marks in 7 departments, with the most important areas like Orgasm Rating being given a bigger weighting.Click on the left to read full reviews and see the UK Sex Toy Awards 2009 Winners