Lovehoney have been shortlisted for the Growing Retailer of the Year Award at the Oracle Retail Week Awards 2012, nominated alongside A Suit That Fits, Blue Inc, BrandAlley UK, Hallett Retail, Surfdome and Tiger UK.

In 2011 Lovehoney acquired lingerie website BeCheeky and luxury erotic boutique Coco de Mer.

Lovehoney now have 400 own-brand products and have put nearly a decade’s experience, along with customer feedback, into designing the range. Exclusive to Lovehoney, these toys combine the best construction and design, and deliver robust and truly delighting toys at an affordable price.

The largest online sex toy retailer in the UK, Lovehoney, have made the shortlist for the Best Pure-play Etailer at the PayPal Etail Awards 2012.

Other companies shortlisted in the same category include Asos, Mr Porter, Boohoo, Ocado, BrandAlley UK and more, making it a prestigious category to be shortlisted in.

Lovehoney is the UK's most popular online sex toy retailer and sells one in every three sex toys purchased online in the UK (Hitwise October 2011).

Lovehoney's bestselling Sqweel Oral Sex Simulator has made its movie debut in French language film "L'Amore Dure Trois Ans" (Love Lasts 3 Years) directed by Frédéric Beigbeder.

The film has been getting rave reviews and captured an audience of over 50,000 on its opening weekend.

The man holding the Sqweel in the clip comments, "It's obviously a woman who invented this to ruin a man's life."

How wrong he is, the inventor is a Mr Trevor Murphy!

You can see the Sqweel in the trailer below at around the 1.28 mark.

Things got a bit hot on ITV's flagship daytime show, This Morning, with sexpert Jo Hemmings dishing out her top sex tips for a better love life and, with the help of two frisky 60-somethings, demonstrating the best positions for lovemaking.

Jo's top tip was to "introduce toys to the bedroom" and demonstrated the brand new Lelo Insignia Tiani (£60.00) - a remote controlled vibrator that's designed to be worn by the woman and controlled by her partner.

If you want to watch the segment, you can watch The Sexperts Talk Libido on the This Morning website.

Women looking to live a sexier life, can find help in the shape of Lovehoney's very own 'Orgasm Angel' Bonny Hall. Interviewed in November's edition of Cosmpolitan, Bonny tells readers how she selects the toys that she hopes will change the sex lives of women and couples across the country.

"Sexual happiness has such an impact on our lives, and the best part of my job is hearing from women who have achieved orgasms when they never thought they could. When we get a product right, it can be life-changing."

Click here to read the full interview with Bonny Hall.

Fleshlight's range of limp penis packers were seen on BBC Three's recent documentary Sam and Evan: From Girls to Men.

The programme followed Sam and Evan as they undergo the process of changing their bodies from female to male. As part of the journey, Sam and Evan were filmed as they browsed Lovehoney for "some help in the trouser department" and were later seen customising a packer into a STP (stand to pee).

One customer review of the Limpy Packer Extra Small enthuses, "I would like to say thank you for being a UK site that offers limp packers. As a FTM it was great as my first packer, it felt and looked totally real. It made me feel a little step closer to feeling like the real me, as I finally had something that looked and felt like it should have always been there. So once again a huge thank you."

If you want to watch the full documentary, you can find Sam and Evan: From Girls to Men on BBC iPlayer for the next 7 days.

Lovehoney's first ever television ad airs next week, kicking off our new campaign to encourage people to 'Live a Sexier Life'. As the first ever sex toys advert to be approved for daytime TV in the UK, it's a breakthrough in terms of the nation's attitude to sex and pleasure.

Featured in the Telegraph (twice, and again!) and the Daily Mail it's already provoking intense debate - especially in comments sections like here on AOL Lifestyle, on Twitter and in blogs.

If you want to see what all the fuss is about, watch 'The Kiss' below.

 Bowers looked set for quite the after party, as he tried to dodge paparazzi whilst exiting the SHAFTAs on Wednesday March 10th.

Katie Price's ex was joined by porn star Gemma Massey at the Television X Soft and Hard Adult Film And Television Awards, along with other stars of the UK's adult film and television industry.

The pair tried to slip out with a goody bag full of treats including the Lovehoney BASIC Sex Toys Lady Lustfinger Mini Vibrator, but were caught red handed.

Forget Boyzone, Vajazzling was the star of the show on Channel 5 yesterday afternoon when Lovehoney's Hannah Warmington demonstrated how to turn a plain-Jane nether region into a sparkling diamond mine.

Sex Toys TV presenter Annabelle Knight was the willing victim, er, volunteer as The Vanessa Show drafted in Hannah for a live demonstration of how to vajazzle.

Vanessa was playing host to Ronan Keating and Keith Duffy from Boyzone whose minders kept them a safe distance from the action as Hannah delicately Vajazzled "I Heart Vanessa Show" on her modest model's midriff.

See Vajazzling on Vanessa, just after the last ad break.

Following in the footsteps of top model Jourdan Dunn, this month's i-D magazine's Best Of British issue features up-and-coming model and Vogue Italia cover star Eliza Cummings wearing our Leg Avenue Fishnet Crotchless Bodystocking.

Teamed with biker boots, bright lipstick and a heavy application of kohl, Eliza's photo shows how bodystockings are perfect, both as a statement piece and as erotic lingerie.

With bodystockings and bodies now a firm feature on the fashion list, LoveHoney has styles to suit every body shape and budget.

Click here to contact me for further information on Lovehoney's lingerie collections.