Meet the Judges
Lovehoney has assembled a panel of expert judges, including the New York Times Bestseller author E L James, "Phillipe Starck of sex toys" and Lelo and Tickler Founder Eric Kalén, Lovehoney's Head Buyer Bonny Hall and Sex Toy Category Manager Alice Little. Your orgasmic destiny is in their hands!
E L James - Fifty Shades of Grey Author
The Fifty Shades trilogy has introduced the world of sex toys to millions worldwide in a uniquely playful and erotic way. E L James needs no introduction as the author of The New York Times bestseller and co-creator of the Fifty Shades of Grey Official Pleasure and Sensual Care Collection.
Lovehoney are delighted to have her on the judging panel for the Design a Sex Toy competition. Could your sex toy design be the next addition to Ana and Christian's collection?
Eric Kalén – Founder of Lelo and Tickler
Eric Kalén holds an MFA in Industrial design from Konsfack school of Art, Crafts and Design, Stockholm, Sweden. In the beginning of his career as an industrial designer, Eric worked at a consultant company mainly designing for leading consumer goods, home appliance and furniture companies.
Eric co-founded two of the leading companies in the industry: Lelo in 2003 and Tickler in 2009 and has since revolutionised the sex toy industry with his sophisticated designs. He has been called “the Philippe Starck of sex toys” by Elle France and has a history of designing the finest sex toys in the world.
"We would like to see the future of sex toys, something new and innovative. Do your research to inform which materials or technical innovations are needed for your product to be made."
Bonny Hall – Lovehoney's Head Buyer
Bonny has been working at Lovehoney for 10 years and has been Head Buyer for 6 years. She thought she had seen it all until she saw Trevor Murphy's Sqweel design and is now eager to see what’s going to be the next big thing in sex toy design, following its phenomenal success.
Bonny oversees Lovehoney's growing product range and also travels far and wide to find new products from suppliers around the globe. Every week Bonny is sent all sorts of weird and wonderful sex toys from manufacturers and suppliers who are desperate to see them on sale at Lovehoney.
"Think outside the box, don't look at existing sex toys on the market - look instead at kitchen gadgets that have unique shapes! Think about the things you use and love in your everyday life and think how you can incorporate these design elements into your toy."
Alice Little – Sex Toy Category Manager
Alice has worked at Lovehoney for over 4 years and has built on her encyclopaedic knowledge of sex toys by writing about them, talking to the Lovehoney community members and learning about who likes what and why by heading up the organisation of over 67,000 customer sex toy reviews.
Recently taking on the role of Sex Toys Category Manager, she is eager to discover new, exciting and innovative sex toys that will revolutionise the world of intimate pleasure.
"Think about the person you're designing for. If, for example, you've thought of a brilliant new clitoral stimulator then everything from the product's name to the design itself should appeal to your ideal customer: most likely a woman! Ask yourself: What sets your design apart from what's already available?"