Top tips from Lovehoney head buyer and Design A Sex Toy Judge
Bonny Hall
- Do think outside the box - let your imagination run wild
- Do think of a unique idea - and a name to go with it
- Stuck for ideas? Use everyday objects, shapes, textures for inspiration - kitchen shops are a good place to look
- Don't copy a picture of an existing toy and say you want it 'like' this but bigger, smaller, curvier or a different colour - we want new toys!
Top tips from Sqweel inventor and Design A Sex Toy winner
Trevor Murphy
- Research the toys that are out there already. Before I came up with the Sqweel I had a good look around the LoveHoney website to get a feel for what was around.
- Your toy design could be an improvement of an existing toy but aim for one of those 'Eureka!' moments and think of a brand new and original toy
- Keep trying! I designed three different toys for the competition before I came up with the Sqweel. They definitely helped me reach that 'Eureka!' moment!
- Don't give up!
Be Inspired
Looking for inspiration? Check out what has made some of LoveHoney's best-selling sex toys so great - and find out what the judges are looking for in this year's competiton.
We're looking for a new sex toy that:
- Is totally different from anything we already sell
- Or is a million times better than something we already do
- Looks like you'd want to have sex with it
- Is practical to make because it doesn't rely on some yet-to-be-invented sub-Star Trek technology like a solar power supply or miniaturised motor that's more powerful than a Formula 1 car
- Produces fantastically orgasmic results
- Has mass appeal - we want to sell thousands of them around the world!

Build a better rabbit
It's every inventors dream to build a better mousetrap - for Design A Sex Toy, the dream is to build a better rabbit! The rabbit is the best-selling vibrator in the world and LoveHoney's Jessica Rabbit 2.0 is the best ever version.
As one Jessica Rabbit review explains: "I absolutely adore my Jessica Rabbit. I got this for Christmas and I was originally attracted to this rabbit for its appearance and colour, but wow - it is amazing!
It is the perfect thickness and length and the ears sit directly either side of my clit. I use this both alone and with my boyfriend and we cannot get enough."
Think you can better it?
Design a sex toy for couples
How about a unique vibrator that's specially designed for couples? The We-Vibe II's unique design means women can use it internally while also having penetrative sex with their partner, delivering maximum satisfaction to both partners.
The two vibrating motors combine to produce a unique throbbing action that syncs with your body - unique and utterly orgasmic.
Multi-award-winning and a huge seller around the globe, the designer of the next We-Vibe will be on to a sure-fire hit.
Better orgasms through innovation
The revolutionary winning design from the first ever Design A Sex Toy competition is now a best seller around the world.
LoveHoney's Sqweel Oral Sex Simulator has 10 silicone tongues that perfectly recreate oral sex. It's a simple idea, but one which had hidden complications in development and required innovative technical development to bring to life.
Sqweel really is a revolution in orgasms - are you going to start the next revolution?
Don't forget the guys!
Sex toys aren't just for women - the guys are in on the act now too. The Supersex Sensation Stroker is LoveHoney's fastest selling male sex toy, perfect for solo sex sessions and erotic couple play.
Technically simple, the stroker is a clever combination of three differently textured chambers that give him different sensations as the stroker slides up and down.
Simple, yet devastatingly effective it's the unsung hero of the sex toy world - and it's hugely, hugely popular.