Having visited Lovehoney UK today a message popped up asking me if I wanted to visit LH US instead. Out of curiosity, to see if they had a different line of products, I did. Now I'm seeing that they have different prices to us, which if shipping to the UK is free like they say it is, makes it cheaper to buy from the US website.
For example -
Tracey Cox Glass dildo set - $39.99 - roughly about £25