I use soap and water most times, but give it a good clean with the LH cleaner every few uses as I tend to be prone to thrush (which is the bane of my sexlife when I get it!), I've found it makes a real difference.
Also, we're hoping to explore anal play more so it's good to have something disinfecting for use on anal toys :)
Ann Summers really is pretty pants! i too recommend LH to everyone.