Shame in a way. I can see why not as vast majority of your custom will be direct web sales and most if not all the people you mailed to have already bought from you.
I did like having something physical to read though and it was much more approachable to look at with my mrs who is just getting her eyes opened to all this.
It's a bit less daunting than the enormous choice on the website but I guess your front page is trying to achieve the same.