Hi Mr Shoulders, here's the competition: http://www.lovehoney.co.uk/design-a-sex-toy/
Sharry, the £1000 prize is awarded to the winner purely for winning the competition and does not automatically mean the toy would go into production.
If we decide we'd like to manufacture the toy, a spearate deal would be sought with the designer. This would be above and beyond the prize for winning the competition.
I know the designer of the Sqweel (who won the first DAST competition and went into production) makes a good income from the product now that it's being sold across the globe.