• Ever wondered how many cock rings it takes to encircle the base of the Eiffel Tower or how many water-coolers full of lube Lovehoney customers use each year? Us too. That's why we found out and compiled 5 of our most interesting sex toy stats to share with you in the below video. We hope you find it as fascinating as we do.

    Want to learn more cool facts about sex toys? Check out Down the Rabbit Hole: It's the largest study of sex toy sales ever (over 1 million) and it happened when we invited self-styled Ideas Detective Jon Millward to analyse the sales data of the largest online sex toy retailer in the UK (that's us!)

    Read on to see all the toys used to make this video:

    Fifty Shades of Grey - The Movie The Telegraph has done us a favour by rounding up the first batch of Fifty Shades of Grey movie reviews. The Telegraph's own reviewer Tim Robey described the film as "electric".

    Variety magazine described the film as a sly tragicomedy of manners - "Jane Austen with a riding crop".

    Lovely employer that it is, Lovehoney has booked a screen at the Odeon in Bath for a free screening for all employees and their partners. Whips, crops and nipple clamps are not being provided (but are available with a generous staff discount!)

    Feeling inspired? Re-create scenes from the movie with the inspirational Fifty Shades of Grey Red Room Collection or treat yourself to something from the Official Pleasure Collection.

    Fifty Shades of Grey Premiere Ticket Lovehoney co-founders Neal Slateford and Richard Longhurst found out what it's like to be in the full glare of the Fifty Shades of Grey spotlight at the movie premiere last night.

    Lovehoney's Product Director Bonny Hall and Logistics Manager Joy Hall were also invited to the movie's premiere at Leicester Square in the heart of London's glittering West End.

    More than 3,000 fans screamed as the Lovehoney team and the film's stars Jamie Dornan and Dakota Johnson, director Sam Taylor-Johnson and author E L James walked down the grey carpet.

    Jamie Dornan Beard SnifferThe Lovehoney team were invited to the after-party as guests of E L James. Bonny found time to have a chat about what it's like to play in the Red Room with Jamie Dornan... and (bizarrely) sniff his beard.

    Fans of the book will be pleased to hear that Christian Grey's tie is used first as an impromptu bondage accessory. The official Christian Grey's Tie is one of 52 products personally approved by E L James in Lovehoney's Official Fifty Shades of Grey Pleasure Collection.

    Lovehoney recently launched The Official Red Room Collection, a range of 10 high-quality leather bondage items inspired by scenes from the film. Products that feature prominently in the film include a leather flogger and riding crop as Jamie Dornan's Christian Grey introduces Dakota Johnson's Anastasia Steele to the pleasures of the Red Room.

    RabbitValentine's Day is nearly upon us (tick, tock, tick, tock), but it's never too late to show someone that you love and care for them.

    Although there are only a few days left until the most romantic day of the year, you can still get your boyfriend, girlfriend, husband, wife or lover a sexy and seductive gift that arrives just in time.

    Check the delivery costs and options when you order and pick up the perfect gift. You're guaranteed to make your lover smile with our 365 day returns policy.

    Read on to find our top picks for last minute Valentine's gifts for everyone on your list. Here's your opportunity to win on Valentine's Day:

    I Still Want More - Ana Fifty Shades of Grey

    For those of you who can't quite cope with the fact that Fifty Shades of Grey is only a few days away, then "holy cow" have we got some good news for you!

    The makers of Fifty Shades of Grey have announced that both of the Fifty Shades book sequels written by E L James (Fifty Shades Darker and Fifty Shades Freed) will be made into films - all one hundred and fifty shades of the stuff!

    We could be seeing the second installment as soon as February 2016. Still breathing?

    It is yet-to-be confirmed by Universal Studios but director Sam Taylor-Johnson said it's happening, so that's good enough for us.

    The first film hasn't even been released yet and it is already the fastest-selling R-rated (that's Certificate 18 to us Brits) movie ever according to US ticket-seller Fandango.

    E L James launches the Red Room Collection at Coco de Mer

    Fifty Shades of Grey fans in  New York have just had an exclusive preview screening of the hotly anticipated Fifty Shades of Grey movie - and they loved it. Fifty Shades author and stars Jamie Dornan and Dakota Johnson were at the screening, making for an absolute Fifty Shades love-fest.

    Follow #fiftyshadefirst and #fiftyshadestoday on Twitter to keep up with the latest.

    New clips from the movie have appeared online via the Today show and the latest Fifty Shades of Grey trailer was broadcast during last weekend's Superbowl.

    But tickling us most at the moment is not the Fifty Shade of Grey Tease Feather Tickler but the rather splendid Fifty Shades of Grey Lego Trailer.

    Earlier this week Lovehoney launched the movie-inspired Fifty Shades of Grey Red Room Collection at London's exclusive erotic boutique Coco de Mer. The collection features 10 lavish bondage items, including padded wrist and ankle cuffs, blindfold and flogger modelled on those used by Christian Grey and Ana Steele in the Fifty Shades of Grey trilogy.

    American football fans got a treat last night when a new Fifty Shades of Grey trailer was released during the Superbowl.

    The newest trailer shows some never-before-seen footage, including a funny moment when Ana asks Christian if his playroom has an Xbox. Watch it here:

    Annabelle Knight on This MorningRuth and Eamonn were joined in the This Morning studio today by Lovehoney's own Annabelle Knight.

    Annabelle was asked to give her expert relationship advice to viewers dealing with cheating partners. She spoke to two women about dealing with their partner's infidelity while pregnant.

    Catch up with This Morning here to see Annabelle in action.

    When she's not solving the nation's sex problems on live TV, Annabelle is busy presenting LovehoneyTV, and even has her own range of sex toys.

    Want to know more about Annabelle? Check out our Q&A with her, or check out her advice column in NOW magazine.

    Read on for more information about the Annabelle Knight Collection.

    We have. That's why we got a box of sex toys and a fancy slow-motion camera to find out.

    The result is quite majestic:

    Read on below for a product list.

    1. Flirty Shades of Grey

    2. Fifty Shades of Grey film fever has certainly hit Britain, and it's coming to a supermarket near you.

      Surf have released "Flirty Shades of Surf", a scented laundry detergent they describe as their "naughtiest fragrance yet".

      Washing your sheets in this special detergent is said to make you (and your lover) more frisky in the sack.

      Fifty Shades of Grey Sweet Sensation Sensual Bath Oil 100mlWe can see where they're coming from - it's a well known fact that arousal can be kickstarted by a sensual aroma, particularly floral and musky scents.

      It's no surprise the new product has been launched just weeks before the Fifty Shades of Grey movie premiere.

      If you really want to smell like Mr. Grey himself, try enjoying a bath with a splash of Fifty Shades of Grey Sweet Sensation Sensual Bath Oil, or indulge in a sensual back rub with the Fifty Shades of Grey Sensual Touch Massage Oil.

      Fifty Shades of Grey Sensual Touch Massage Oil 100mlThey've both been infused with Christian Grey's signature scent with hints of bergamot, sandalwood and musk. And it's even E L James approved!

      If extra laundry sounds like more of a turn-off, check out our guide to Creating the Perfect Bedroom for Seduction for less labour-intensive tips.

      Do you think a laundry detergent can really change your sex life?

      Let us know in the comments...

      Image via The Sun.

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