• Is BDSM Becoming Mainstream? Plus, Win a Sexy Bundle!

    Fifty Shades of Grey Bondage GiveawayUntil not too long ago, BDSM was still considered taboo and items like bondage gear were only available in specialist shops.

    In recent years, however, we've seen the Fifty Shades of Grey phenomenon, along with celebrities like Rihanna and Britney Spears, make subjects like bondage and fetish more mainstream. Britney Spears was even spotted wielding the Fifty Shades of Grey Sweet Sting Riding Crop in a recent music video!

    We're giving one lucky reader the chance to win a Fifty Shades of Grey spanking bundle, which includes the Please, Sir Flogger (£19.99), Sweet Sting Riding Crop (£24.99),You. Are. Mine Handcuffs (£14.99) and Twitchy Palm Spanking Paddle (£24.99). That's a total value of over £84!

    To be in with a chance to win this amazing prize, simply add your comment below before 5pm on Friday the 14th. The winner will be randomly selected and contacted by email - best of luck!

    Read on for more BDSM tidbits, and don't forget to comment!



    • The Wikipedia page that kept me enthralled this week has to be this list of BDSM references in culture and media. Between advertisments, music videos and books, it's really interesting to see how much more BDSM-inspired content is reaching a wide audience than 20 years ago. [BDSM in culture and media - Wikipedia]
    1. Our Video of the Week is the Britney Spears video we mentioned above. We just love the BDSM theme, and of course we were so excited to see one of our products featured! The Sweet Sting Crop makes its appearance at about 1.34.

    Remember to comment below for your chance to win a spanking bundle! The winner will be chosen at random and contacted by email, so make sure to use one you check regularly.

    Wait! That's not everything

    If you've liked what you read, why not pass it on? Click on the buttons below to share it. Don't worry, you'll get a preview of what it'll look like (on Facebook and Twitter) first. Thank you, and hopefully see you this time next week!

    Comments (111)

    • PPD: March 09, 2014 07:31
      I used to love Britney and watched the video just to see the riding crop but that song is terrible!

      Also something seems to be off with your maths there.. :)

    • Mark: March 09, 2014 07:34
      I think I need punishing!
    • Ali: March 09, 2014 07:54
      If any song comes to mind it's Rihanna's S&M
    • matt: March 09, 2014 08:20
      I got into BDSM because of my girlfriend and even over the 9 years we've been together it's changed dramatically.
    • RedKitsune: March 09, 2014 08:45
      Oh! Yes please, Sir!
    • Choney11: March 09, 2014 09:00
      Oh yes please :)
    • Khaleesi: March 09, 2014 10:30
      You better work b****! The sweet sting crop looks great!
    • crissy: March 09, 2014 11:22
      Bringing pleasure wherever it may go
    • Silverdrop: March 09, 2014 13:50
      I haven't read the 50 shades book, but I love how the merchandise looks silver. :)
    • wildflower: March 09, 2014 16:02
      Would love to indulge in BDSM more but we always have to keep the noise down because we never have the house to ourselves!
    • Jess: March 09, 2014 17:06
      What a beautiful set, I would love to add these to my collection!
    • Guy: March 09, 2014 18:26
      50 shades was a poisonous book with horrible ideas about consent and agency, however I'm damn glad that kink is finally being accepted as an okay thing, as opposed to some nightmarish realm of the twisted and the cruel.
    • Ikey: March 09, 2014 18:26
      Would love to win! I always had BDSM urges but never thought they'd ever see the light of day. Luckily my OH admitted pretty early into our relationship that she has submissive fantasies. Luckily for me!
      To answer the question, yeah I think BDSM is becoming mainstream, or atleast it's becoming less of a taboo.
    • jayne: March 09, 2014 18:26
      BEAUTIFUL SET.
    • Michael Cokayne: March 09, 2014 18:28
      Whips and chains excite me :O
    • Hannah: March 09, 2014 18:33
      Hate the way BDSM is now linked to barely BDSM fifty shades of grey and silly pop artists like Rihanna and Britney Spears who pretend to like it for attention!
    • ja: March 09, 2014 18:37
      We love experimenting with BDSM. Some new toys to play with would be perfect!
    • Will: March 09, 2014 18:52
      I like spanking because if done right the next day there's this feeling on my backside whilst sat at my desk that reminds me all day of what happened last night ;)
    • Lady Sil: March 09, 2014 19:09
      Letting yourself go sexually can be the most mind blowing experience in bed. Once you cross over to BDSM you will never go back ;)
    • Ben: March 09, 2014 19:09
      Been looking for a nice flogger.
    • Mr Grey: March 09, 2014 19:36
      I think she's in need of a good punishing, she's been a naughty girl!
    • chris: March 09, 2014 19:46
      would love to give the missus a good spanking :)
    • French fancy: March 09, 2014 19:49
      Whether you live it or hate it FSOG has had an enormous effect on the sex toy industry and for me it is good as people are more accepting of this type of lifestyle which can only be a good thing. LH thank you as your site is just so informative with both products and info.
    • Marie: March 09, 2014 19:57
      *whimper* mmm yes please.
    • IrishRose: March 09, 2014 20:07
      These look amazing, I would love to own them ;)
    • B: March 09, 2014 20:55
      We'd love to give these a try.
    • sara: March 09, 2014 21:06
      Oooh this looks amazing! Id love my hubby to do this to me. Maybe convince him for my birthday thats nearly here! He did say he didnt know what to get me ;-)
    • empress onyx: March 09, 2014 21:09
      I enjoy flipping the script on my partner and mixing some light pain with some mental control. Tickles me how easy I feel into character! Lol
    • Scorpius12: March 09, 2014 21:44
      Amazing giveaway guys - would love to win this one - all the Fifty Shades products look fantastic. Great blog too Nicole :) xx
    • Lisa: March 09, 2014 21:52
      I'm sure the new show, frisky business will show how mainstream BDSM is these days. We're all looking for that extra bit of fun and lovehoney always provides those little extras, especially with theses competitions. X
    • Kohitsuji: March 09, 2014 21:55
      Oh yes please! The giveaway is amazing and have always enjoyed the Fifty Shades products.
    • Dean: March 09, 2014 22:19
      Ooooh I like!
    • Kelly: March 09, 2014 22:23
      My crop broke and I've felt lost without it ever since. My underwear drawer just isn't the same without it. There's nothing like the sense of power you have when you have one in your hand. I'd love to try it out on someone someday, alas I do not know when I shall ever wield one again...
    • Adrian: March 09, 2014 22:48
      Please sir, my twitchy palm is itching for a sweet sting of 50 shades!

      Having purchased some of the other items from the 50 Shades range, I know these will amuse and delight her indoors!

    • derek rennie: March 09, 2014 22:57
      Would love to get my hands on those. Need to discipline my wife seeing as she is reading all these bdsm books on her kindle
    • Ian: March 09, 2014 23:13
      Awesome!! I can feel the pain already!!
    • Wolf: March 09, 2014 23:21
      Oh yes pls!!
    • tre: March 09, 2014 23:24
      Yes please,
    • Terrible Ladygay: March 09, 2014 23:34
      It is a positive thing that BDSM is becoming more mainstream. Like any other preference in the bedroom, it shouldn't be the cause of any embarrassment or shame.

    • Casey: March 09, 2014 23:53
      I'm glad BDSM is becoming more mainstream as it's books like Fifty Shades that gave me the confidence to experiment with my partner and we're loving it! This bundle would be the perfect way to really get things going!
    • Purring Tiger: March 10, 2014 00:00
      Some love FSOG and some hate it but the one positive thing that has happened regardless is that people are more accepting of BDSM and kink. Which is helping to make a LOT of peoples sex lives so much fuller!
      P.s your calculation is out ;)
    • lou: March 10, 2014 00:44
      oooooooo nice bring it on
    • Rachel: March 10, 2014 00:46
      I am so glad that BDSM isn't considered much of a taboo anymore and that more couples are giving it a try and getting to experience how great it really is. I applaud the celebs who can so publicly flaunt their sexual preferences because, due to that people are becoming, not only open with their partner, but open to trying new things, unleashing a whole new undiscovered world of pleasure for them.
    • amber: March 10, 2014 00:48
      As I just damaged Sir's paddle at a play party, I could really do with this!
    • BlackAsphodel: March 10, 2014 00:56
      This is such a fun prize! <3
    • MS: March 10, 2014 01:27
      Oh count me in!
    • Tallboy: March 10, 2014 06:34
      Nice looking set, would love to win it!
    • robyn: March 10, 2014 07:01
      I love how people are becoming more accepting of bdsm relationships these days. I think a lot of that is due to the fifty shades trilogy.
    • Jacqui: March 10, 2014 08:11
      I can think of someone who needs this
    • adam: March 10, 2014 08:19
      would love to win this
    • Strong hands: March 10, 2014 08:35
      Despite the fact that a recent study showed that people into kink were more likely to be mentally well adjusted, there's still this weird view that being a per very makes you a...pervert, I guess. But not in the good way. It's nuts.
    • Fifty bales of hay: March 10, 2014 08:38
      I'd love to win it, of course, but imagine the looks you'd get if you turned up to a fetish club with 50 shades branded toys...
    • kay: March 10, 2014 10:30
      Very naughtayy. I love it!
    • Maria: March 10, 2014 11:00
      I would love to try some mild BDSM in the bedroom and winning this bundle would be a great excuse to do so! :)
    • K: March 10, 2014 11:20
      "Tidbits"! "TITBITS"??!

      You're a UK-based _sextoy website_.

      Say "TITbits", god dammit!

      :D

    • RJT: March 10, 2014 12:43
      Well I Never !
    • Paul: March 10, 2014 12:46
      Please Miss Nicole, I'd do anything ! ;)
    • caroline: March 10, 2014 13:11
      It's great that it's becoming more acceptable and less taboo, would love this bundle.
    • Angeldelight: March 10, 2014 13:17
      We could have such a good time with these ,looks amazing ,please please pick me
    • Michelle: March 10, 2014 13:18
      It is good to se that people are becoming more open minded about it all! As the say what doesn't kill you makes you stronger
    • Crystal: March 10, 2014 13:30
      I wanna win this! Looks like fun ;)hehe
    • MrsMcX: March 10, 2014 16:00
      I think it is going mainstream, but I don't think it's a bad thing, I think it's just more people are becoming more open to sex in general thanks to 50 shades.

      I'll admit, it changed my sex life for the better. It's opened up a new world of communication and improved our sex life. It's made us try out new things, and I would certainly say we're into aspects of BDSM. But I think it's good how it can be tailored to people's likes. Obviously there's a degrading aspect of some BDSM, which I don't think works in people who are in commited relationships.

      I was very late on the bandwagon reading 50 shades. I didn't like all the hype behind it and vowed to stay well away. But when lovehoney had such beautiful 50 shades products, and a great offer on the books I decided to give it a go, and I'm glad I did. I'd also really really love to win this blog! We haven't got any of the 50 shades products yet, and I think this set will improve things even more :D

    • natalie: March 10, 2014 16:32
      The best prize yet. Perfect for me , really hope i win.
      Would help spice it up in the bedroom :p
    • Lollipop: March 10, 2014 16:38
      Oh I've been thinking about trying BDSM with my partner for a while now so it would be great if I won this! ;)
    • HE: March 10, 2014 17:32
      Britney's got good taste!
    • littlemiss: March 10, 2014 18:04
      Me and the husband have never tried anything like this but if I won would be the perfect excuse too give it a go!
    • Ben Alderton: March 10, 2014 18:59
      We'll spank my ass and call me Charlie
    • WildThing: March 10, 2014 19:05
      Fifty Shades is responsible for a LOT of kink in the world!
    • Blonde vixen13: March 10, 2014 19:33
      I know from diacussiona with friends they have all admitted to a bit of light bondage and most of them only tried it after reading about it in erotic fiction. Christian grey certainly has a lot to answer for!
    • Yasmin0147: March 10, 2014 20:34
      Ooh kinky
    • naughty boy: March 10, 2014 21:52
      New to bdsm would love them items to become part of my kit
    • sara: March 11, 2014 01:36
      Hmm would love this, its really got my mind working overtime already!! ;-)
    • J: March 11, 2014 08:09
      This would be perfect for us ;)
    • Subslut: March 11, 2014 11:00
      So we are new to the whole dom/sub scence but it really floats my boat - love this set, would really give us a chance to see what works for us and what doesn't - yum yum
    • The wizard: March 11, 2014 11:01
      They look like kink gear from the future as envisaged by the 1970s. It's a fun colour scheme.
    • Kelly S: March 11, 2014 13:58
      "Twitchy palms". I would use this on my Hubby, I am the dominatrix ;-) xx
    • HornyBitch: March 11, 2014 13:59
      I love BDSM, I always try new things with my lover
    • Karob: March 11, 2014 15:23
      Yes! Pleeeease......I'm begging you..........!
    • MrsNotSoBoring: March 11, 2014 16:14
      Having finally confessed my kinky fantasies to my OH we are discovering lots of new fun. I'd really love this bundle, especially the spanker.
    • HGL: March 11, 2014 16:26
      Very nice
    • Alpha: March 11, 2014 17:26
      Well not sure how much 50 shades has to do with it - not read it but if it encourages some middle aged kinkiness then has to be commended even if the writing is as bad as I'm told!
    • Curious Kara: March 11, 2014 18:06
      ooooh would love to try this package out!
    • myomy: March 11, 2014 20:39
      O how the missus would be punished :-p
    • Alex: March 11, 2014 22:45
      Look at that crop!
    • MR HOPE: March 11, 2014 22:47
      You will do as you are told and send me the prize or just you wait!
    • delilahxx: March 11, 2014 23:50
      Me please :)
    • Donmn: March 12, 2014 07:01
      Oh My!
    • melanie stirling: March 12, 2014 13:20
      Lots of fun to be had with this lot!
    • Delboi: March 12, 2014 14:47
      Fifty shades was the first ever book I have read from start to finishes! I was addicted! Although I'm still trying to get the OH to read it to boost his ideas. Maybe this would help ;)
    • Camryn: March 12, 2014 14:57
      The DOMINIX line looks great! The few reviews I've read thus far assure me that the products are just as well made as I would expect from Lovehoney, and I find myself wanting quite a few items!
    • Mark C: March 12, 2014 15:58
      WOW! what a fantastic prize. Just looking at the items is giving me some wicked thoughts - I'll be in need of a good spanking when my Mistress gets home - shame she hasn't got any of these items yet
    • Dez: March 12, 2014 18:33
      B&D are becoming mainstream, not so much S&M
    • Dean: March 12, 2014 18:48
      Love to try those out!
    • Sinead: March 12, 2014 18:57
      We need this!!!!! Xxx
    • Cornelis: March 12, 2014 19:21
      I peg you...
    • lilmissfrustrated: March 12, 2014 20:29
      What a fantastic prize and any book or article good or bad that brings sex out into the open is I think a good thing. People may not like fifty shades but they still talk about it.
    • Nick: March 12, 2014 20:55
      As relative beginners into soft bondage and rope play, it would be fantastic to try out this selection of alternatives, particularly for spanking!
    • gem: March 12, 2014 21:25
      I still find even with the FSOG I'm being judged or bombarded with questions, either way it's entertaining for me.
    • gem: March 12, 2014 21:27
      I still find even with the FSOG I'm being judged or bombarded with questions, either way it's entertaining for me.
    • Halkyone: March 12, 2014 23:38
      The problem with FSOG is people doing it unsafely, without doing their due diligence. Some of these acts carry genuine risk. On the whole, though, I'm glad that people are at least interested and that the stigma is being reduced.
    • Charlotte: March 13, 2014 01:00
      Since 50 shades of grey i think only those living under a rock don't know what it is. . . and im sure even those who dont like to admit things have tried it!
    • KAREN: March 13, 2014 15:24
      What a great prize would love it, especially as I've been a very naughty girl and my OH will have to punish (pleasure ) me for it.
      I agree 50 shades has opened peoples eyes and it's not such a taboo but people DO have to remember that BDSM can be dangerous if you go OTT know your limits especially for beginners.
    • Chip: March 13, 2014 23:23
      My girlfriend and I have even wanting to get into some spanking action, this would be perfect to get us started
    • Paul: March 14, 2014 15:35
      I'm sure the other half would enjoy giving me a lashing !! ;)
    • naughty andy: March 14, 2014 15:36
      must be good!!! x
    • elisha: March 14, 2014 15:44
      Would love to try this bit of kit out!
    • Abi: March 14, 2014 20:10
      50 Shades has deffo opened some of my older work colleagues eyes, it surprised me how much they'd never tried/heard of!
    • ab: March 16, 2014 20:20
      O yes
    • dorian: March 24, 2014 17:30
      yes pleaseeeeeeeeee
    • Mark Taylor: March 31, 2014 21:22
      OMFG! Does this really go on?
    • Ian Chalmers: November 12, 2014 20:57
      She's hot but not a patch on my mistress , although both of them together, mmmmmmm
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