The Biggest Sex Trends Of 2012
From the explosion of bedroom bondage, courtesy of Fifty Shades of Grey, to Magic Wand vibrators, here at Lovehoney we've noticed lots of new trends this year.
Before we welcome 2013, we've decided to give a look back at the noticeable trends this past year.
To help you ring in the new year, we're giving away a set of Lovehoney Magic Love Rings to one reader.
Simply comment below for your chance to win this selection box of bedroom-boosting love rings!
Read on for a recap of the top toy trends of 2012, and keep an eye on the blog in the coming days for Lovehoney's 2013 predictions...
Fifty Shades of Grey
I refuse to believe that there's anyone in the UK who's still oblivious to the best-selling book of all time. In 2012, Fifty Shades of Grey dominated the bestsellers lists and captured the attention of the population.
Wherever you went, people were talking about the books, raving about Christian Grey, and wishing for the Ana Steele experience. Erotica suddenly went from being something you hid under your pillow to an acceptable choice of reading material for the bus to work. With a movie in the works and whispers of another addition to the book franchise, we think Fifty Shades mania is here to stay.
This was the year when the world went nipple crazy. Whether it was suckers, tassles or clamps, all of a sudden everyone wanted something to stimulate and/or decorate. Sleek pasties like the Coquette Darque Rhinestone Heart Pasties were a popular choice for hiding visible nipple under tight clothing, while the Naughty Love Heart Nipple Tassels (pictured, right) were a Christmas lingerie favourite.
For nipple stimulation, the Spartacus Adjustable Nipple Clamp Set proved popular - our customers loved that they allow you to progress slowly with pain and pleasure.
Male Sex Toys
2012 was the year when we seemed to realise that sex toys weren't just for women. Between Fleshlights, TENGA eggs and cock rings, we saw an upsurge in men buying pleasure products for themselves - and rightly so! Vibrating cock rings, like the Lovehoney Oh! Multispeed Vibrating Love Ring were especially popular.
Toy With Me Tuesday
A meme created by blogger and Lovehoney forum member Nymphomaniac Ness, Toy With Me Tuesday invites sex bloggers and sex toy enthusiasts to submit creative pictures of sex toys every Tuesday.
Fifty Shades of Grey: The Official Collection
In October, Lovehoney annouced an official range of Fifty Shades of Grey toys, in collaboration with author E L James. The collection of elegantly packaged sex toys and bondage accessories proved to be a hot Christmas favourite, with both the silver and silicone pleasure balls becoming bestsellers within days of being released.
2012 was the year of power, and lots of it! Magic Wands saw a massive increase in popularity as people demanded powerful toys. Known for being easily the most powerful vibrators on the market, the unisex pleasure tool can be used for a romantic back massage, or a more intimate erotic massage.
The Lovehoney Deluxe Magic Wand (pictured, left) proved to be incredibly popular in 2012, and with dozens of 5 star ratings, it's not difficult to see why.
Another effect of Fifty Shades of Grey was a worldwide run on kegel balls. Jiggle balls, ben wa balls, silver balls, toner balls, geisha balls - call them what you want, women all over the world wanted them, and wanted them NOW. Here at Lovehoney, we were amazed and delighted to see a 1400% year-on-year increase in kegel ball sales - making the Tracey Cox Supersex Toner Balls instant bestsellers, outselling every other product in her range.
Partly due to Fifty Shades of Grey, bondage items like spankers, blindfolds and nipple clamps saw a massive surge in demand. Suddenly we weren't afraid to talk about BDSM - and luckily Lovehoney's own Hella was on hand with tips about using a blindfold for better sex, bondage for beginners, and spanking techniques to make sure the new generation of bondage dabblers know a flogger from a cane.