• Microsoft's iPod Amnesty Taking Cue from Lovehoney's Rabbit Amnesty?

    Microsoft's iPod Amnesty Taking Cue from Lovehoney's Rabbit Amnesty?

    Everyone knows about the bitter rivalry between Microsoft and Apple, but in this case, Microsoft have come out on top due to their clever iPod Amnesty ad campaign.

    But we here at Lovehoney can't help feeling like we've seen this idea somewhere before...

    In fact, Lovehoney launched the Rabbit Amnesty programme back in 2007 - so we're positively OG in the amnesty game!

    Although you can't send us your old mp3 player, you can send us your old vibrator and in return, you'll receive a half price rabbit vibrator from the brilliant Jessica 2.0 range!


    Why do we want your old vibes? Because they have valuable organs which we can harvest for our own evil bidding! Kind of...

    So much waste ends up in land fill every single year that we want to do our bit to recycle as much as we can.

    By sending your rabbit vibrator (or indeed any old vibrator - it doesn't have to be a rabbit) to us, we make sure that each component is recycled and reused.

    Metal components can end up being recycled into aeroplane parts, machinery or even cutlery whilst plastic parts go into making compression moulded products such as garden furniture.

    Just follow the simple steps on the Rabbit Amnesty page, send in your vibrator and you'll have your hands on a brand new, half price Jessica Rabbit in no time!

    As Microsoft appears to have stolen- sorry, borrowed - the amnesty idea from us, we decided to borrow their ad design. We like to think ours would look something like this...

    Rabbit Vibrator Amnesty

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