• Swedish Pharmacies Accused of Sex Toy Discrimination - Lovehoney has the Solution!

    Pink Lady FleshlightThe big sex toy news in Sweden this week is of pharmacy chain Apoteket being sued for discriminating against men in their sale of "women-only" sex toys.

    These ultra-modern pharmacies only recently decided to sell vibrators, love balls and dildos along with their headache cures and indigestion tablets but it appears that they're already in trouble. The Equal Opportunities Ombudsman, the government referee on sexual discrimination, investigated the case after two men complained that the erotic toys discriminate against males.

    The men claimed that the pharmacy chain had a "misguided and untrue view of sexuality whereby a woman with a dildo is seen as liberated, strong and independent, while a man with a blow-up plastic vagina is viewed as disgusting and perverted".

    Apoteket's head of retailing, Eva Fernvall responded with:
    "As I understand it, there are no products of good quality on the market for men. Should there be such products specifically for men, then there is nothing stopping us from selling them."

    However, Lovehoney would have to firmly disagree with Apoteket! There are plenty of good quality male sex toys available that not only feel amazing but last long enough to give you orgasm after orgasm after orgasm...


    For example, the Fleshlight is the world's best-selling sex toy for men! These amazing, discreet toys are made from the most realistic feeling, high quality material available and are so easy to clean, you'll wish you tried one sooner! The Pink Lady Fleshlight has a soft, pliable non-vibrating sleeve that can be placed in warm water to create a velvety soft, warm feeling that's utterly lifelike!

    Tenga Flip Hole MasturbatorThe highly recommended Tenga Flip Hole Masturbator is a state of the art masturbation device for men which has already sold out in Japan! Rather than making another toy that looks like a "realistic vagina", the designers at Tenga went a step further and created a toy that provides better-than-real sensations! It comes with 3 very different and very amazing lubricants and actually folds open, allowing you to clean it and prolong its life!

    And you wonderful Swedes need not worry about being able to get these fabulous toys outside of England - Lovehoney delivers to Sweden (any many other places) too!

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