Rabbit Amnesty - What Happens to Your Recycled Sex Toys?
Our Rabbit Amnesty sex toy recycling scheme has got off to a flying start. Mentioned in The Mirror, The Guardian and all over the blogosphere (TM), Rabbit Amnesty (and the Talking Rabbit) has really captured the imagination of people who like pleasure but also want to do their bit for the environment.
Quite a few people thought it was a wind-up - a tragically mis-timed April Fool. But nothing could be further from the truth - we're deadly serious. We are going to recycle your old vibrators.
A lot of people have asked us what's going to happen to the rabbits when they're returned. Will they be repackaged and resold? Can any of the parts really be reused? Isn't handling the returned vibes one of the world's most unpleasant jobs?
Well, here you can see our ace rabbit operative Ian doing it. In that green bin are a weekend's worth of returned rabbit vibrators.
It's Ian's job to open them up, put the rabbits in a box and the packaging in another. Ian also processes the returns so the people who have ordered a half-price rabbit vibrator get their new vibrator sent in double-quick time.
Unpictured is an even larger set of cardboard boxes where each day's batch of Rabbit Amnesty rabbits are placed. When we have a rabbit mountain, they'll be sent to a Designated Collection Facility and recycled.
Of course, that will be an extra journey for the vibrators, so we will pay to off-set the carbon dioxide generated by that journey. Every little helps.
We will pay for the recycling - this is in addition to Lovehoney meeting its responsibilities as a member of an approved Distributor Takeback Scheme (DTS). Exactly what happens at the DCF is set out in the WEEE regulations - the DCFs are run by licensed companies who have to treat and recycle to the necessary environmental standards.
We've arranged with an approved recycling facility to take our Rabbit Amnesty rabbit vibrators and reycyle the parts. They'll be turned into a huge range of things.
Steel balls and metal from the circuit boards will be taken and sent to a smelting company where it will be turned into sheet steel. That could become anything from a kettle to a reinforced steel joint to a cruise ship.
It doesn't even matter if you've left the batteries in. The machine can separate these from the rest of the material and they'll be sent separately for recycling and processing.
Rubber and plastic parts that can't be recycled will be sent to a power station where they will become fuel for generating electricity. So this winter, your house could be heated and lit by recycled rabbits... A thought to warm the cockles on a long winter night!
We plan to follow our first batch of Rabbit Amnesty rabbits through the recycling centre so you can see exactly what happens next.
Click here if you want to recycle your sex toys and take the Rabbit Amnesty Pledge.