• Bitter Valentine Chocolate

    Ms Lovehoney hopes you had a cracking Valentines Day! Whatever you got up to, it's got to be better than what the poor women in Japan have to go through - instead of getting chocolate, they have to give it away. Sick and wrong!

    Reuters has the full story: "Japanese women are fed up with a longstanding Valentine's Day custom requiring them to give chocolates to men without getting any in return. According to an Internet survey, 70 percent of working women said they would be happy if there was no tradition of giving "obligatory chocolates" to their boyfriends or colleagues. Nearly 60 percent said they felt unhappy as Valentine's Day approached, citing the cost and time it takes to shop for the gifts, which are finely calculated to express just the right emotions towards a boss, a colleague or a true boyfriend. The custom has grown into a sweet 50 billion yen (245 million pound) market for Japan's chocolate makers, some of whom rake in 20 to 30 percent of annual profits in a few short weeks." [Read the full story]

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